What is it?
The new Audi A8 - a car the German car confidently predicts will further enhance Audi’s reputation in the upper luxury ranks and help provide the basis for a further lift in volume to take its worldwide sales over the one million mark for the first time by the end of 2010.
In its previous three incarnations, Ingolstadt’s flagship saloon built up an impressive reputation for style, performance, quality and overall engineering prowess. So it is no great surprise to find these factors at the forefront of the fourth-generation A8 which is planned to go on sale in the UK in the spring.
But with highly regarded rivals like the Mercedes-Benz S-class, BMW 7-series, Jaguar XJ and Lexus LS460, it will need to do more than its predecessor to really make an impression on luxury car buyers in these economically straightened times.
In the metal it looks striking and far enough removed from its predecessor to leave you in no doubt that it is a brand new model. The exterior styling is highly technical and full of subtle nuances that don’t really become apparent until you see it up close.
No official figure has been made for the car driven here, but Audi claims it hits the scales up to 200kg under that of its direct competitors.
At launch there will be three engines to choose from, including a 372bhp 4.2-litre V8 petrol unit in the A8 4.2 FSI and a 350bhp 4.2-litre V8 common rail diesel in the A8 4.2 TDI – the latter endowed with a whopping 590lb ft of torque. For our first drive, however, we’ve gone for the upgraded 250bhp 3.0-litre V6 diesel in the A8 3.0 TDI – a model, Audi says, will easily account for the majority of UK sales.
What’s it like?
In just about every criteria, the new A8 makes a very convincing case for itself. So much so, that it should now be considered an automatic inclusion on the short list of anyone in the market for an up-market four-door. Yes, it’s that good.
With 250bhp, the A8 3.0 TDI delivers enthusiastic performance, exceptional mechanical refinement and, thanks to new measures such as a new eight speed automatic gearbox, brake energy recuperation and a standard stop/start system, truly impressive levels of fuel economy.