What is it?
It's the Audi A7. Or rather, it will be. At the moment it's still at the show car stage and it's called the Sportback concept.
The Sportback has actually been around for a while. It was unveiled at the Detroit motor show in January 2009 but because the A7 which it will spawn was still at such an early stage of development, it took until December '09 for Audi to let journalists near the concept car again.
If you like the appearance of the Sportback concept, the good news is that the production A7, which will be unveiled late in 2010, will look a lot like it.
According to Audi's head of exterior design, Achim-D Badstubner, the Sportback's shape is as close as concepts get to production sign-off. A few curves will have different radii, the bumpers will be marginally altered after being productionised, and the coupe-like roofline and glass area – the whole swoop from windscreen base to boot lid – will sit 10mm higher.
That coupe-esque roof is the whole purpose of the A7. The Germans don't think hatchbacks are premium, so the A7, like other four and five-door 'coupes' (think Mercedes CLS and 5-series GT) are their efforts to change all that. Audi thinks big two-door coupes (like the CL or 6-Series) are cars for old men, and that four-door coupes are the more youthful, dynamic answer. Cars for people who have kids, rather than empty-nesters.