It’s no great surprise that the latest A1 is slightly longer than before, now broaching four metres overall, because cars get bigger and a paucity of rear accommodation was a common complaint about its predecessor. It’s now a mirror of a five-door Mini – at 4092mm long there’s 47mm between them.
Gratifyingly, though, it’s a touch narrower than it was and it’s lower, too, which is all the better for giving the kind of assertive, purposeful appearance Audi does so well. Audi says the design is in part motorsport-inspired (three narrow vents atop the grille, like a Sport Quattro rally car) and partly yacht-inspired (the hydroplane light signature). I think it’s quite successful, but you can make up your own mind via a close-quarter inspection in your rear view mirror imminently.
The purposeful theme is carried inside to a prominent driver-oriented instrument pack flanked by air vents. I think you can see what has happened here: they’ve pulled a Mini five-door into a workshop and identified what makes it so appealing, specifically the distinctiveness of the design and the ability to customise it – which is why you can blend A1 interior themes and colours, and exterior, wheel and roof colour options in more than a million different combinations.
The cabin theme is new to Audi, then, but it’s quite an appealing one. And as in a Mini, it pays to look rather than touch. For those accustomed to finding Audis with the most solid-feeling interiors in the class, the door cards and dashboard plastics might come as a bit of a surprise. Surfaces at hand and under elbow tap hollow and harsh, which is unexpectedly disappointing. There are soft-touch squishy surfaces, on the dash top where presumably they help reduce noise and windscreen reflections but which you never touch.
Multimedia is now all via a central touchscreen, which you can make a larger one by ticking the right option box. However, given that there is no option of a knob to control it, which would be preferable, you might as well pick the smaller screen and just have it mirror your phone.
The 2563mm wheelbase (up by 94mm) makes rear accommodation pretty good – normal-adult behind normal-adult stuff – with a 335-1090-litre boot (bigger than a Mini’s) partly afforded by compact torsion beam rear suspension, which is mated to struts at the front. Choose an SE or a Sport and you get what’s called ‘dynamic’ suspension; opt for an S-Line and you get Sports suspension which you can deselect as a no-cost option. The 2.0-litre comes, though, with adaptive dampers instead.
I’m told the 1.0 and 1.5 models we tried were on the Sports suspension. I hope they were, because the A1’s ride isn’t terribly clever, with a lot of patter and mated to a fair degree of road noise on poorer surfaces. Wheel options are 15in to 18in, with the three cars I tried being on 17s (the 30 and 40) or 18s (the 35), but that didn’t seem to make too much difference. This is a car with better body control than compliance, even on adaptive dampers in their softer setting.