The Norfolk-based brand is concentrating its efforts to ensure that its recent DRB-HICOM investment is used in the “most productive and cost-effective way”
18 July 2012

Group Lotus has chosen not to showcase its model range at the Paris motor show this September.

Instead, the Norfolk-based brand is concentrating its efforts to ensure that its recent DRB-HICOM investment is used in the “most productive and cost-effective way,” according to a Lotus spokesperson.

“Our parent company DRB-HICOM has invested new funds and it is my job to make sure that investment is used in a way that can drive the company forward. We are working on a number of new developments which require funding and that must be the priority,” added the source. 

At the last Paris motor show, Lotus unveiled six full-size models, which, if successful, would have moved the company’s image and prices into Aston Martin, Ferrari and Porsche territory.

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Comments
12

18 July 2012

I wish somone would come to the rescue of Lotus, Its painfull to see it dying a slow death.

 VW just bought Porsche for over £6 billion, they could pick up Lotus for a fraction of that. Imagine a Lotus powered by Porsche engines and built to Porsche standards.

 

19 July 2012

That'll be a porsche then...

19 July 2012

Lightningduck wrote:

That'll be a porsche then...

No, not a Porsche, even better...

13 October 2012

I would like to thank you for your best written post, its informative and your writing style helped me to read it till end. Thanks man!

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18 July 2012

I have a feeling Lotus has had it . Destroyed by its last extravagant CEO .

 

18 July 2012

Old Toad - would you please stop croaking about hearsay and incomplete facts? And so Lotus still 'requires funding for new developments'. what does that tell you???

19 July 2012

there's a reason that Lotus could be sold for a fraction of the price of Porsche. In fact several very good reasons......

19 July 2012

The lemming option sports car is always the Porsche and it normally just screams 'mid-life crisis'. Would much rather have a 'made in Norfolk' Lotus, rather than a pathetically unstyled, admired by Hitler, Porsche!

19 July 2012

I do remember reading that motorshow are very expensive for car companies, hence why many of them now simply don't happen.   The Scottish one stopped over a decade ago, British motorshow has gone the same way.   Car companies are looking at other ways to launch new cars, and also to attract customers.

As for Lotus, the question would simply be why they had six new cars last year (I thought it was 7?) where are they now?   They'd have nothing to show, and especially when only one car has any funding now.

However, Lotus isn't dead.   It's got this strange ability to rise for the near-dead everytime!   Let's hope with something amazing soon.

19 July 2012

It seems this CEO isn't fame struck like the last and doesn't wants to show of a non-existant line-up, again. Instead, the priority went to actually developping a real product that, when it's ready, will most surely be shown to the world and be actually sold so that it can pay back for itself!

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