Mercedes boss Dieter Zetsche has revealed to Autocar that he is “very relaxed” about the future of super-luxury brand Maybach but refused to confirm whether or not it has a future.
“We are looking at the early stages of evaluating options which could be expansive,” Zetsche revealed to Autocar at the Paris motor show. But the current car can stay in the market. It’s sustainable and the customers are very happy.”
However, Zetsche would not be drawn on whether a new Maybach was currently in development, further fuelling rumours that Merc is going to drop the brand when the current car comes to the end of the line.
Insiders reckon that Maybach could eventually become a player in China, although Zetsche admitted that Mercedes isn’t planning to develop specific models for China or other emerging markets.
“Growth markets like China are interested in German cars, so we have no plans to make a special Chinese Mercedes,” he admitted.