Given the increasing legislative and technological complexities surrounding the building of cars, is it still possible for a manufacturer to adhere to Colin Chapman’s well worn philosophy of ‘simplify, then add lightness’?
Ansar Ali and Mark Edwards, previously chief executive officer and chief operating officer respectively of Caterham Cars, reckon it is. To prove as much, they have created a new company called Zenos Cars to sate a demand for a small, simple sports car that combines grin-inducing handling attributes with modern construction techniques.
Using this as a starting point, the Zenos Cars founders plan to introduce three models over the next five years. The first, codenamed Project E10, will be launched early next year and is described by company chiefs as “a road-legal but track-focused step-in two-seater with Lotus Elise-type proportions”.
The rear-drive machine will be powered by a 200bhp, mid and transversely mounted engine. With a kerb weight of 650kg and a power-to-weight ratio north of 300bhp per tonne, it’s little wonder that Zenos has already piqued the interest of the UK’s pure driving enthusiasts.
Usually, a start-up company proclaiming that it is building not one but three cars would be greeted with well justified scepticism. But with vast experience of the UK automotive industry (“Between us, we know the hurdles for the niche sector because we’ve lived and breathed them for the past 30 years,” says Ali), the men behind Zenos have a head start in terms of know-how and market awareness.
“There’s been quite a change in the dynamic of the market,” says Ali. “Cars are getting heavier, more expensive and more complicated, and that says ‘opportunity’ to us. If we can harness some of the learning from the past with some of the off-the-shelf innovation that is available today, we think we have an exciting proposition to provide to a modest number of enthusiasts. We want to deliver something very specific but exciting, engaging and fun.”