Despite sharing a mid-engined platform, being based around common rear-wheel-drive underpinnings and using the same electrical architecture, the upcoming Audi, Porsche and Volkswagen roadsters have been conceived to appeal to very different buyers.
For starters, each car will receive its own individual exterior styling. The Audi will be influenced by the techno-look of the E-tron Spyder concept, which means up-to-date, fresh lines that will also serve as a template for the next-gen R8.
Meanwhile, the Porsche will take its cue from the iconic 550 Spyder, launched in 1953. Insiders are said to be referring to the new entry-level car as the ‘550’ in a clear reference to a car that in later generations also established Porsche’s race-winning credentials.
As befits its positioning as a volume car maker, Volkswagen’s offering will feature styling inspired by its current car range and already previewed on the BlueSport concept at Detroit in 2009.
The interiors of the three cars will also differ; each will reflect the instrument panel architectures and moulding shapes found in other recently launched Audi, Porsche and Volkswagen models.
Important parts such as the main instrument binnacle and dials will be unique and even the minor switchgear is expected to be specific to each model, just as Audi, Porsche and VW differentiate the cabins of their Q7, Cayenne and Touareg SUVs.
However, a big part of the effort aimed at endowing the new Audi, Porsche and Volkswagen roadsters with their own individual character is being focused on the engines.