Volvo claims the all-new XC90 SUV - which is due to go on sale later this year - will be one of the safest vehicles ever made. Among the new model's standard safety systems will be two claimed world-first technologies, including new accident avoidance and junction braking systems.
The expanded safety tech is part the firm's plan that nobody will die or be seriously injured in a new Volvo car by 2020.
Key among the XC90's safety features is a new system for protecting cars which have been forced off the road in accidents - something Volvo claims is a world first.
The system, dubbed Safe Positioning, combines pre-tensioning the front seat belts if a crash is detected with using an energy-absorbing seat to minimise spinal injuries.
A lane departure warning system can also apply torque to the steering wheel, while a driver alert system detects if motorists aren't paying attention and directs them to the nearest rest stop.
Another technology which Volvo claims is a world first is its junction braking system. If the XC90 detects that a rear impact by a vehicle at a junction is imminent, it pre-tensions the seat belts, as well as activating lights to warn the driver behind. The system also protects against turning into the path of an oncoming car. Volvo says its seats use the next generation of whiplash protection technology to prevent injuries.