Volkswagen has started work on a line-up of five new SUVs aimed directly at the US market.
The plans for the SUVs, most of which will end up for sale in global markets, were revealed to Autocar by VW board member and technical chief Heinz-Jakob Neusser at the recent New York show.
Neusser, who is responsible for ‘brand and development’, said VW would build three new mainstream SUVs and at least two “coupé versions” of those same models.
The move comes on the back of another bad year for the VW brand in the US as it tries to make headway in America’s booming new car market. Last year VW sales in the US fell by around 10% to just under 367,000 units, despite the US market being up by 6%.
The company now believes that it has a future product in the pipeline that will appeal to a US market that is shifting rapidly to crossovers and SUVs.
Neusser said he had travelled to meet US dealers last year, bringing a number of future VW production models with him. It was at that meeting that the dealers laid out their request for as many new SUV models as possible.
Work on the production version of the five-metre-long, seven-seat CrossBlue SUV, which will be built at VW’s new factory in Tennessee, is already under way. A sportier version, previewed by the CrossBlue Coupé, is also in development.
Both cars will be built on the longest version of the new MQB platform, making them around 250mm longer than the new Passat Estate and longer even than the new Skoda Superb. The CrossBlue would, however, be positioned below the next-generation Touareg.
The CrossBlue is expected to appear later next year. There is no news yet on whether it will be offered for sale in Europe, although importing it from the US would be entirely feasible. Both Mercedes-Benz and BMW build big SUVs at their southern US plants and export them worldwide.