Toyota and Lexus have announced plans for further electrification of their model ranges. The strategy includes a total of 10 pure electric models across the two brands' model ranges by the early 2020s.
By introducing hybrid, plug-in hybrid, pure electric and fuel-cell hydrogen powertrains in various models, Toyota and Lexus will offer electrified versions of all of their cars by 2025. This is the same target as announced by its main global competitor, the Volkswagen Group.
Toyota - one of the electrified vehicle pioneers with the Prius, which first went on sale in 1997 - also stated its intention to sell more than 5.5m electrified vehicles annually by 2030, including 1m zero-emissions vehicles. In 2016, Toyota sold 10.2m vehicles; based on this figure, just over half of its sales in 2030 would be electrified.
The firm is the latest in a long line of manufacturers in the last six months which has announced its long-term electrification plans. Volvo was the first to lay out its targets: every Volvo car launched from 2019 will have an electric motor. Jaguar Land Rover, Volkswagen Group, Mercedes and Mazda have all followed suit.
Toyota will start its pure electric vehicle sales in China first by 2022, before a “gradual introduction” to Japan, India, US and Europe.
At the Tokyo motor show in October, R&D chief Kiyotaka Ise said he expected to start rolling out a family of electric cars from 2020 – a timetable in line with Volkswagen’s ambitious plans to launch its family of electrified cars under the ID badge.
In part, Toyota's move has been forced by the Chinese government’s plans to set quotas of EV sales that manufacturers must hit, and there are ongoing rumours that it may launch a heavily modified CH-R crossover in China in 2019 to meet the short-term requirements there. However, in order to achieve its global EV goals it announced a partnership with Mazda and parts supplier Denso earlier this year.