New entry-level GT86 model is available to order now, priced from £22,495, while Toyota also introduces a new range-topping Aero model
Darren Moss
20 October 2014

Toyota has cut the price of its GT86 sports car by £2500 with the introduction of a new entry-level model.

The new GT86 Primo, which has already opened for orders with first deliveries scheduled for January, costs £22,495. Available with a six-speed manual transmission only, the Primo keeps the standard car's 2.0-litre naturally aspirated boxer engine, which produces 197bhp.

Primo models get 17-inch alloy wheels, a limited-slip differential, aluminium pedals, and interior luxuries including air conditioning, a tyre pressure monitoring system and Toyota's touchscreen infotainment unit with Bluetooth connectivity.

The lower price means that at the moment the GT86 costs the same as an entry-level Subaru BRZ.

After an introductory offer on the GT86 Primo ends, the price of the model will be set at £22,995 - which still represents a price cut of £2115 over the standard car. Its lower price point means the Primo does without the keyless entry and go, cruise control, dual-zone climate control, LED DRLs and HID headlights of the regular GT86.

Additionally, a new GT86 Aero model - which features a new body kit, rear spoiler and 18-inch alloy wheels, joins the range priced from £26,495.

A new special edition Giallo version, which is also only available with a manual transmission, features black leather heated seats, new exterior trim and new yellow paintwork. Only 86 examples will be coming to the UK, with each priced at £27,495.

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Our Verdict

Toyota GT86

This light, uncomplicated coupé promises so much. Can the Toyota GT86 deliver?

20 October 2014
Surely this a spec name that is more relevant to the Aygo??

It just doesn't seem the best way of boosting sales for the GT86.

The aero badge seems a little more acceptable, but I'm still not convinced.

"Why is http://www.nanoflowcell.com not getting more media attention? It could be the future... Now!"

20 October 2014
Is this change of tact and price just for the UK market? It'd be interesting to know as well as understanding just how well the GT86 is faring over here. I suspect that it's not selling as well as anticipated and if that's case it'd be interesting to know why. The badge, the price or the lack of power compared to rivals? The MX-5 sells well, I was anticipating the Toyota to be similar.

20 October 2014
Damn Toyota! I paid my GT 86 30 000 euros. Fine way of treating customers indeed. They won't catch me buying another Toyota ever again.

20 October 2014
n. leone wrote:

Damn Toyota! I paid my GT 86 30 000 euros. Fine way of treating customers indeed. They won't catch me buying another Toyota ever again.

What? You thought 30,000 euros was a fair price for the car so why complain that someone else can now buy a lower spec vehicle for less money? It has absolutely no effect on you or your enjoyment of the car.

21 October 2014
The main criterion for my choice of this car was that I wanted a rear drive vehicle. Barring an amnesia on my part, this is the second price discount by Toyota for this model. Of course I have no objection whatsoever that a lower spec version can be sold cheaper! On the contrary, I'm glad for any new buyer. The real problem, though, is that: 1. The car is not powerful enough;
2. It has no torque worthy of the name.
3. The 0 to 60 time is below par with a lot of sport and less-sporty cars.
Eliminate these, and sales will soar.

20 October 2014
n. leone wrote:

Damn Toyota! I paid my GT 86 30 000 euros. Fine way of treating customers indeed. They won't catch me buying another Toyota ever again.

€30,000 is £23,500 at today's exchange rate, so where's the beef?

20 October 2014
n. leone wrote:

Damn Toyota! I paid my GT 86 30 000 euros. Fine way of treating customers indeed. They won't catch me buying another Toyota ever again.

I don't know how the specs compare but is this just mirroring the £2500 reduction in the price of the BRZ? And there are plenty of other similar examples in recent times - last years significant reductions in the Insignia and Astra list prices, VW lopping £2000 off the Beetle for the first 3 months of this year...

20 October 2014
I'm sure they could bring it down lower by ditching the aircon, tyre pressure system, putting in a cheap stereo, and removing anything unnecessary. I know its a uniquely built car on it's own platform, so margins aren't huge on this car, but to me it is ripe for being stripped out and being cheap.

20 October 2014
I dont think its the price that stops people buying them, not that a reduction isnt welcome. The main issue is that its a sports car which isnt that quick. As it uses Subaru's 2.0 flat 4, surely using the 2.5 would go some way to fixing that issue?

20 October 2014
Special editions already,new lower entry point price,not selling as well as expected?

Peter Cavellini.

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