Customers can buy a Smart from their computer, and have it delivered to their home or local dealer.
A £250 deposit reserves a car before credit checks are carried out and a full deposit must be paid, with parent company Mercedes claiming that customers can have their cars as soon as 12 days later.
The online cars available are pre-configured, so customers cannot configure and buy their own car, but the choice of cars is based upon popular Prime-spec cars.
Customers can choose from a lower monthly payment, a standard offer or a lower deposit.
PCP deals start from £119 per month for the first option, with customers paying a deposit of £2213.18.