Seat has launched a ‘digital museum’ dedicated to celebrating its little-known history and showcasing its heritage models.
The museum launch was marked with an event held around Seat’s manufacturing plant in Barcelona, where the full range of the Spanish car maker's heritage models were displayed.
Each model was digitally rendered online, with three-dimensional mock-ups housed in a virtual building designed by a team of architecture students.
The digital museum is part of a push by Seat to increase awareness of its 60-year heritage, but senior brand executive Jochen Dries took the unusal step of denying that the firm had any intention putting a retro-inspired halo model, similar to the Volkswagen Beetle or Fiat 500, into production.
The digital museum will be expanded as more models are adopted by the heritage collection. Eight models are currently under restoration by a team of Seat employees, including models from the first few years of the brand.