Currently reading: Report: Jaguar to delay electric XJ launch until late 2021
British firm to postpone introduction of its new fully electric flagship as part of non-essential spending cut
James Attwood, digital editor
News
2 mins read
13 July 2020

The launch of the next-generation electric-only Jaguar XJ is set to be delayed until late next year because the British car maker is cutting back on non-essential spending, according to reports.

The Tesla Model S rival, which was recently spied testing in prototype form, had been due to be unveiled later this year, going on sale early in 2021. But The Sunday Times reports that the launch has now been delayed until October, to allow Jaguar Land Rover to focus production on its most profitable models.

The new XJ is due to be built at the firm’s Castle Bromwich factory, which also builds the XE and XF. The plant is due to reopen following an extended shutdown due to Covid-19 next month, with social distancing measures meaning that it will operate at a reduced output.

New Jaguar XJ: new spy shots show near-production body

Jaguar Land Rover, which is owned by the Indian Tata Group, was in the middle of a major restructuring programme as part of moves to stem recent heavy losses, and like many car firms has been badly hit by the financial impact of Covid-19. 

To combat that, The Sunday Times claims the firm is cutting back heavily on non-essential spending for the immediate future - but a spokesperson said the firm remained committed to eventually launching a new version of its range-topping model.

In a statement issued to Autocar, Jaguar said: "The Jaguar XJ has been our flagship model for 50 years. Over eight generations of production, it has been designed, engineered and manufactured in the UK and exported to more than 120 countries.  The next-generation all-electric Jaguar XJ builds on the characteristics synonymous with its predecessors – beautiful design, intelligent performance and revered luxury. Our engineers continue to work on the next-generation all-electric Jaguar XJ.

"We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans."

The paper also claims that Jaguar Land Rover bosses are still hoping to convince UK government ministers to launch a scrappage scheme to boost sales of new cars.

READ MORE

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Gallery: 50 years of the Jaguar XJ

 

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gussy51 13 July 2020

Worrying

Its difficult to see an immediate business case for continuing investment in Jaguar. I guess the main one is JLR continuing to have a road car brand if the market swings away from SUVs in 10 years time. One benefit is that the distribution network is shared with Land Rover so its less important for them to have a full range. I hope they continue with the new XJ, a couple of larger plug in hybrid crossovers and some sort of replacement for the F type (perhaps a less sporty electric GT spun off the XJ - more like the XK or XJ-S). Land Rover should also ditch the Discovery "pillar" and focus on the existing Range Rover family and replace the Discovery sport with a smaller Defender badged model.
peetee 13 July 2020

gussy51 wrote:

gussy51 wrote:

Its difficult to see an immediate business case for continuing investment in Jaguar. I guess the main one is JLR continuing to have a road car brand if the market swings away from SUVs in 10 years time. One benefit is that the distribution network is shared with Land Rover so its less important for them to have a full range. I hope they continue with the new XJ, a couple of larger plug in hybrid crossovers and some sort of replacement for the F type (perhaps a less sporty electric GT spun off the XJ - more like the XK or XJ-S). Land Rover should also ditch the Discovery "pillar" and focus on the existing Range Rover family and replace the Discovery sport with a smaller Defender badged model.

And the funding, billions, is going to come from whom ❓

gussy51 14 July 2020

My suggestion is they cut models

XJ - nearly finished development, keeps a toe in the passenger car game.

J Pace - in development already

Single smaller SUV - effectively replaces E Pace, F Pace, I Pace and indirectly the XE and XF.

So replacing 5 cars with 1. They have plug in hybrid tech ready to go, and this vehicle would fit on their new platform. The sportscar is more of a problem which is why I'm suggesting an XJ based grand tourer rather than a out and out sportscar to replace the f type.

And I also suggested removing duplication of Land Rover models.

People need to remember that JLR needs to cut back, but they are still able to make money on most in not all of the Range Rover models when people start buying again, and are moving to a single platform. So whilst I'm worried for Jaguar, Land Rover will survive for a period of time in some form or other

jason_recliner 15 July 2020

gussy51 wrote:

gussy51 wrote:

XJ - nearly finished development, keeps a toe in the passenger car game. J Pace - in development already Single smaller SUV - effectively replaces E Pace, F Pace, I Pace and indirectly the XE and XF. So replacing 5 cars with 1. They have plug in hybrid tech ready to go, and this vehicle would fit on their new platform. The sportscar is more of a problem which is why I'm suggesting an XJ based grand tourer rather than a out and out sportscar to replace the f type. And I also suggested removing duplication of Land Rover models. People need to remember that JLR needs to cut back, but they are still able to make money on most in not all of the Range Rover models when people start buying again, and are moving to a single platform. So whilst I'm worried for Jaguar, Land Rover will survive for a period of time in some form or other

Makes sense.

CharlieBrown 13 July 2020

Sign of serious trouble ahead for Jaguar

This is the sign of serious trouble ahead for Jaguar for which the electric XJ was supposed to be the brand relaunch and sounds like Tata have got the collywobbles now - the I-Pace only sold 2500 in the USA last year - so looks like the death spiral now

peetee 13 July 2020

CharlieBrown wrote:

CharlieBrown wrote:

This is the sign of serious trouble ahead for Jaguar for which the electric XJ was supposed to be the brand relaunch and sounds like Tata have got the collywobbles now - the I-Pace only sold 2500 in the USA last year - so looks like the death spiral now

 

Tata have got the collywobbles!

They are presently making off with yet another U.K. government bung of millions, on top of all the others.  

They are in no position to staunch the money bleed at JLR and if the government had any sense they would call them out for what they are; a company that is being kept alive by money other than their own money.

rhwilton 13 July 2020

F-Pace facelift

What happened to the much trailed facelifts for the F-Pace and the XF? The F-Pace is Jaguar’s best seller. Surely the facelift was ready to go before the lockdown? It must be technically identical to the XE facelift, so if they don’t do it soon it’ll be out of date before it’s launched. 

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