Currently reading: Report: Jaguar to delay electric XJ launch until late 2021
British firm to postpone introduction of its new fully electric flagship as part of non-essential spending cut
James Attwood, digital editor
News
2 mins read
13 July 2020

The launch of the next-generation electric-only Jaguar XJ is set to be delayed until late next year because the British car maker is cutting back on non-essential spending, according to reports.

The Tesla Model S rival, which was recently spied testing in prototype form, had been due to be unveiled later this year, going on sale early in 2021. But The Sunday Times reports that the launch has now been delayed until October, to allow Jaguar Land Rover to focus production on its most profitable models.

The new XJ is due to be built at the firm’s Castle Bromwich factory, which also builds the XE and XF. The plant is due to reopen following an extended shutdown due to Covid-19 next month, with social distancing measures meaning that it will operate at a reduced output.

New Jaguar XJ: new spy shots show near-production body

Jaguar Land Rover, which is owned by the Indian Tata Group, was in the middle of a major restructuring programme as part of moves to stem recent heavy losses, and like many car firms has been badly hit by the financial impact of Covid-19. 

To combat that, The Sunday Times claims the firm is cutting back heavily on non-essential spending for the immediate future - but a spokesperson said the firm remained committed to eventually launching a new version of its range-topping model.

In a statement issued to Autocar, Jaguar said: "The Jaguar XJ has been our flagship model for 50 years. Over eight generations of production, it has been designed, engineered and manufactured in the UK and exported to more than 120 countries.  The next-generation all-electric Jaguar XJ builds on the characteristics synonymous with its predecessors – beautiful design, intelligent performance and revered luxury. Our engineers continue to work on the next-generation all-electric Jaguar XJ.

"We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans."

The paper also claims that Jaguar Land Rover bosses are still hoping to convince UK government ministers to launch a scrappage scheme to boost sales of new cars.

READ MORE

New Jaguar XJ: new spy shots show near-production body

Jaguar ends production of current XJ saloon at Castle Bromwich

Gallery: 50 years of the Jaguar XJ

 

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24

13 July 2020

This car has to spot-on and there has to be a market for it, I feel the next year will be a tough one. 

13 July 2020

The problem that everybody is facing is how to have the same level of activity whilst keeping all "new normal" anti-Coronavirus measures. It's not easy.

 

Trying to deliver a new car under those conditions, where the supply chain is just as affected, would be a nightmare.

 

And they'd have to deal with the full ramifications of Brexit at that time too. That is something businesses in the UK could do without; we're already hurting as it is.

 

13 July 2020

W

Symanski wrote:

The problem that everybody is facing is how to have the same level of activity whilst keeping all "new normal" anti-Coronavirus measures. It's not easy.

 

Trying to deliver a new car under those conditions, where the supply chain is just as affected, would be a nightmare.

 

And they'd have to deal with the full ramifications of Brexit at that time too. That is something businesses in the UK could do without; we're already hurting as it is.

 

Easy, build it in Austria next to the I-Pace until the corona virus is circulating and until castle Bromwich plant isn’t ready.

Or sell the design to China and watch them make even more money and come back to screw the uk.

13 July 2020
xxxx wrote:

This car has to spot-on and there has to be a market for it, I feel the next year will be a tough one. 

Worse decision any automaker has ever made as much of the car will be out of date by the time it arrives. This is like the final nail in Jaguars coffin and frankly deservedly so with such horrific management over the last 10 years where LR has be goin from strength to strength. That’s hard to admit considering I’m a fan of jaguar but r.i.p. 

 

13 July 2020
LR has gone from strength to strength?

Have you seen the Slovakian Defender? Or the Discovery 5?

God help them.

14 July 2020
GODFATHER wrote:

xxxx wrote:

This car has to spot-on and there has to be a market for it, I feel the next year will be a tough one. 

Worse decision any automaker has ever made as much of the car will be out of date by the time it arrives.

Can you please expand on which parts will be out of date exactly, a refitted factory, a brand new platform, a brand new powertrain, a brand new interior and a new style direction.. I am struggling to figure out which parts exactly. 

VW have just revealed their most important and biggest selling model, the mk8 Golf, which uses the same engines, gearboxes and platform as the mk 7, its virtually the same car as the one revealed in 2012, with a few tweaks and some screens in place of buttons and a lower build quality, they dont seem to have a problem.  

13 July 2020

This must signify problems with the technology or the business case. Will it ever emerge, has to be the question?

Jaguar are just going further into the mire they have largely created for themselves in the last ten years and I fear that Land Rover are also going the same way.

Underdeveloped, unreliable, overpriced ranges of clone like cars, spun off one succesful model to the point of becoming boring. 

13 July 2020

What total and utter rubbish you speak - you clearly have no idea what you talk about - go back to bed

13 July 2020

If the next XJ constitutes non-essential spending, what is essential spending exactly?

13 July 2020
streaky wrote:

If the next XJ constitutes non-essential spending, what is essential spending exactly?

Presumably essential spending is on anything SUV shaped. Personally, I think the next XJ is more important than, for example, the awful E-Pace or the ugly Discovery, but I'm not at all in tune with the new car market these days..

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