June 2010 launch to co-incide with Range Rover's 40th anniversary
26 August 2009

The final production version of the Range Rover LRX could be unveiled on 17 June next year, according to Land Rover sources.

The premium compact SUV will finally be given the go-ahead for production by the end of the year, insiders have told Autocar. Production would probably begin in early 2011.

The June date is being considered because it will mark exactly 40 years since the original Range Rover was first revealed to the public.

The LRX would be positioned as the new, more environmentally friendly face of Range Rover as part of the brand’s 40th anniversary.

It’s expected that the styling of the final version of the LRX will differ from the concept. The car will also have the option of a hybrid drivetrain, which could be standard on more expensive versions.

The LRX is based on the same basic transverse engine platform as the Freelander and will be built at that model’s home, the Halewood factory on Merseyside.

The hybrid version of the LRX will probably use an electrically driven rear axle, which will work in combination with the engine-driven front wheels.

The LRX will arrive at a time when most industry analysts expect new car buyers in western Europe to embrace the concept of downsizing, with upmarket vehicles in the Golf class (B segment) becoming particularly popular.

As part of this, sales of the largest SUVs are expected to be hit hard in the EU, although they will remain popular in the Middle East and other developing markets.

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26 August 2009

IMO it looks great on paper, I hope it looks as good in reality and that all the numbers stack up. Here's hoping I can afford one and want one when available.

26 August 2009

I'm sure LR will sell bucketloads of these hideous b**tard love children. Personally, i loathe them, despite having a soft roader for towing, a defender for off-roading, and a car for road work myself. I'm not sure why though. Perhaps it's because i'm annoyed that LR have all but deserted their core market, and are chasing what used to be known as yuppies. Or perhaps it is because LR's cynical marketing machine will give buyers the feeling that they are somehow buying into the lifestyle they crave, when in reality they are not. I guess i'd feel the same if my wife left me, and started wearing skin-tight red leather, and chasing boys. As with Burberry, i suspect it will end in tears.

26 August 2009

This is one of the better looking gypsy cars they offer...

26 August 2009

I confidently predict that, despite Land Rover being a British company, the launch car in June 2010 will be left hand drive. Does anyone want to bet me money on this? Land Rover have a track record of doing that, and it annoys the hell out of me. And how can you 'launch' in 2010 but not have any cars ready until 2011? Land Rover will have serious competition by that date, and I think they've been dawdling for too long. Nice car, but it will be a truly ridiculous price, just wait and see.

26 August 2009

Not my cup of tea at all but why do all concept cars have oversize wheels and tiny windows? They may look good to some but they sure aint practical and those wheels would soon get curbed as you will be able to see bugger all out of those windows.

Fine for yummy mummies to show off on the school run though !

26 August 2009

[quote Topkat]This is one of the better looking gypsy cars they offer... [/quote]

I'm sure this is street talk for something or other but Christ knows what it means.

I think Land Rover are dawdling with this. They might miss the market if they're not careful. I am truly looking forward to a new Land Rover model but am genuinely not sure if there's space for another 5 door off roader in their line up. Where does this leave the Freelander and, to a certain extent, the Discovery and RR Sport?

26 August 2009

[quote Old Toad]Fine for yummy mummies to show off on the school run though ! [/quote] Yes, I'm sure that the dippy blonde I saw in Sainsbury's yesterday with her sprogs Merlin and Octavia (lol) would find it 'kinda, like, wow, awesome'.

26 August 2009

And, sadly, when it arrives it will look nothing like this - as was the case with the Sport. Just add another component to an already crowded product line.

26 August 2009

JLR - like every other business on this planet exists to make a profit - like it or loathe it the LRX has been designed, engineered and will be marketed to do that ...

26 August 2009

That's kind of the point - JLR aren't making any money and the only component in that equation that is doing any kind of good business is Jaguar.

Making your product line too confusing and overlapping is never a good move historically regardless of the product you are selling.


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