Currently reading: New Hyundai Ioniq 7 large SUV to offer 'premium lounge' interior
New images preview concept version of BMW iX and Tesla Model X rival

Hyundai will unveil a Seven concept car at the Los Angeles motor show later this month that will preview the Ioniq 7 - and has promised that the large SUV will feature a design that "dares to diverge" from industry traditions.

The new BMW iX and Tesla Model X rival will join the Ioniq 5 crossover in the Korean firm's new dedicated electric vehicle sub-brand and, as a large SUV, will be critical for success in the US and Chinese markets. It is due to be launched in full next year.

Like the Ioniq 5, the new model will be built on the Hyundai Motor Group's advanced e-GMP platform, which is designed to be hugely flexible to adopt a range of battery sizes and powertrain layouts. The platform, which features 800V charging technology, will underpin a range of vehicles from Hyundai and sibling brands Kia and Genesis.

Rather than following a 'nesting doll' design, Hyundai will give each Ioniq model a distinct identity and a preview image of the Seven concept shows a front end featuring new 'parametric pixel' LED headlights and a large bumper with side LED lights on it.

Hyundai has also released teaser images of the interior that depict a large 'lounge-style' chair positioned in the front of the car, and a plush sofa-style rear bench that appears to be finished in soft materials.

The firm said the Seven concept will "follow a form over function design". According to Hyundai, the machine will offer "a premium and personalised lounge ambience" that will build on the interior in the Ioniq 5. It has also said the furnishings will be finished in sustainable materials.

The Seven concept will be revealed on 17 November during the LA motor show press days.

The new machine is the third Ioniq model that Hyundai has given a glimpse of. The Ioniq 6 electric saloon will be based on the sleek Prophecy concept, although recent reports suggest its launch has been pushed back to allow for bigger batteries to be installed. Hyundai is also working on a hot N version of the Ioniq 5.

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gavsmit 4 November 2021

I have a nice sofa in my house. 

I never use the back seat in my car (unfortunate in some ways).

I need a car that gets me to work and other places in a reliable, safe but sometimes entertaining way BUT it also needs to make a good financial case for itself.

So all this plush luxury 'upmarket' nonsense is just superficial trimmings and marketing spin to justify ever-increasing huge prices. 

Not interested - just like all the other cars 'going upmarket' which includes superminis - I wonder why car sales are in free fall (despite other excuses the SMMT keep quoting)?

 

Pierre 4 November 2021
gavsmit wrote:

I have a nice sofa in my house. 

I never use the back seat in my car (unfortunate in some ways).

I need a car that gets me to work and other places in a reliable, safe but sometimes entertaining way BUT it also needs to make a good financial case for itself.

So all this plush luxury 'upmarket' nonsense is just superficial trimmings and marketing spin to justify ever-increasing huge prices.  

Not interested - just like all the other cars 'going upmarket' which includes superminis - I wonder why car sales are in free fall (despite other excuses the SMMT keep quoting)?

 

Quite right, and yet very many people pay huge premiums  for top-of-the-range version or, or gorge themselves silly on the options lists without making a blind bit of diiference to the criteria by which you jusdge and select your cars , so perhaps this is a clever enough way to deliver some of the things so many people value; and quite an old trick too when competing with "premium" brands.

The Apprentice 5 November 2021
gavsmit wrote:

I have a nice sofa in my house. 

I never use the back seat in my car (unfortunate in some ways).

I need a car that gets me to work and other places in a reliable, safe but sometimes entertaining way BUT it also needs to make a good financial case for itself.

So all this plush luxury 'upmarket' nonsense is just superficial trimmings and marketing spin to justify ever-increasing huge prices. 

Not interested - just like all the other cars 'going upmarket' which includes superminis - I wonder why car sales are in free fall (despite other excuses the SMMT keep quoting)?

 

I agree yes and no, the no part because I think part of it just comes from the clean sheet an EV skateboard chassis gives so they are just using that to try putting things together differently. Actual powertrains across EV's are pretty samey so they need othrr features to make vehicles stand out. Too expensive, yes.

289 4 November 2021

I think Autocar has mixed up some interior shots of a campervan here.... not a car!

Hyundai/Kia are coming up with some great product lately. They must be frightening the Germans now.

-Malek- 4 November 2021

There's no way those are pictures of the production car surely. The interior looks way too much like it belongs in a concept car