Currently reading: New 2022 Genesis G90: BMW 7 Series rival hits European roads
Newly arrived premium brand's luxury saloon flagship is seen for the first time in spy shots
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2 mins read
27 May 2021

Genesis looks to be readying a large luxury saloon to rival the Mercedes-Benz S-Class in Europe, as our photographers have spotted a prototype on German roads.

Likely to be called the G90 (in line with the Korean brand's size-determined naming strategy), it will succeed the current-generation car, which has been on sale in the US and other global markets since 2015. 

A European release hasn't yet been confirmed, but we assume the fact that it's testing in Germany means the car will play a part in Genesis's European launch plan.

So far, the G80 saloon, GV80 SUV, G70 saloon and G70 Shooting Brake have been confirmed for an imminent launch here. 

The G90 appears larger than the G80 but shares its narrow, double-stacked front headlights and looks to have a metallic, shield-shaped imposing front grille, as seen on many other Genesis models. 

Intricate alloy wheels and chrome trim elements hint at the car's luxury positioning. 

If the recently announced G80 and GV80 prices are anything to go by, it will likely undercut its German rivals by a notable margin.

A European launch for the G90 would make sense in line with the launch plan, although Tyrone Johnson, Genesis Europe’s vehicle development chief, said launching here will be the brand’s greatest challenge. 

Dominique Boesch, Genesis’ Europe boss, calls the region the “spiritual home of the premium car market” but believes the Hyundai-owned brand has the “ingredients to stand out.”

READ MORE

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How Genesis is following its own path in Europe

Genesis prices up G80 and GV80 ahead of imminent UK arrival

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Car review
Hyundai Genesis
The Hyundai Genesis is powered by a 3.8-litre V6 petrol engine

The Korean firm has made progress in its quest to match executive saloons from Audi, Mercedes and BMW, but on this evidence there's still work to do

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Andrew1 27 May 2021
Let me quess: a stinking, rattling diesel, huge grille and a plank of wood on the dashboard?
FastRenaultFan 27 May 2021
I think Hyundai could succeed where Nissan with Infiniti and Cadalic failed. It's a pity Cadilic failed in Europe because they had and still have some great looking cars both inside and outside compared to the dull Germans but at least we thankfully have Lexus which has been a success for Toyota and are a breath of fresh air compared to the boring German brands.
What Hyundai need to do is make sure that the customer care and after care for these cars is just as good as the cars themselves and advertise them a lot get them into peoples minds. Get people talking about them.
ianp55 27 May 2021

Will these be the direct replacement for the Hyundai Genesis that was briefly sold here? I look forward to a proper test to see what it's like,Genesis face a long upward path selling them it Europe so I hope that Hyundai have the patience and resources to succeed