Mercedes-Benz is preparing to resurrect its upmarket Maybach brand with a new limousine based on a modified version of the next-generation S-class’s contemporary rear-wheel drive underpinnings and electronics platform.
Conceived to replace today’s 57 and 62, the hi-tech saloon is once again planned to be produced in two distinct lengths, with sales likely to begin in 2014, according to a high-ranking Mercedes source, who also revealed that the new Maybach is set to boast a “traditional three-box design”, in line with buyer tastes.
Speculation has been rife about a possible axing of the underperforming Maybach brand due to poor sales in a worsening economy. Daimler chief Dieter Zetsche said at the Detroit show that "everything is on the table" in regards to Maybach's future, including the possibility of closing it.
However, a rebound in fortunes across the world’s financial markets and renewed interest from original customers looking for a repeat purchase has prompted Mercedes to commit to a second-generation limousine that Autocar has been told will “act as a technological showcase” for the rest of the German car maker’s line-up.