Geely chairman Li Shufu said that the priority of the deal is to make Lotus and parent company Proton, which was also acquired by Geely, profitable. It was not mentioned whether Shufu referred to one model or multiple, however.
The Eastern Daily Press reported chairman Li Shufu as saying: "This is just like what we have done with London Taxi Company, engineer in Britain, design in Britain, built in Britain. We see no reason to move fifty years of combined experience to China – let them do what they do best – in Britain.”
“Geely is fully committed to revitalizing the Lotus brand which will include new investment and a widened car range.” he said, adding that it wanted to make “the Lotus brand a global one, staying true to the brand’s heritage”.
While Lotus posted a profit for the first time in 20 years this year, its foothold on the UK market is tentative, with sales having fluctuated in recent years.