Four-pot diesel in Jaguar’s facelifted exec saloon could boost UK sales by a third
4 May 2011

The new four-cylinder diesel in Jaguar’s facelifted XF is expected to boost UK sales by 30 per cent to 16,000 cars a year. Its entry price will be just under £31k.

The new 2.2 i4D diesel will take the XF into the mainstream of the executive saloon market, an area that contributes up to 90 per cent of some competitors’ sales.

See pics of the revised Jaguar XF

“We’re matching the powertrain to the market segments, which is not rocket science and will give us a strong sales lift,” said Jaguar boss Adrian Hallmark.

Unveiled at the recent New York motor show, the revised XF is a substantial facelift. All of the visual parts ahead of the A-pillar are new.

“This is definitely the best facelift I’ve done at Jaguar,” said design chief Ian Callum. “These changes make the XF look a bit more serious.”

Read more on the revised Jaguar XF range

Also on its way is a four-wheel-drive XF, which will extend Jag’s market penetration in the snowbelt states of the US, which includes New York. Around three-quarters of executive saloon sales in the snowbelt are all-wheel drive.

Jaguar recently confirmed a new model offensive, launching 40 new and revised models and powertrains by 2016.

“It is the most ambitious new product programme in the history of JLR,” said Jaguar Land Rover chief executive Ralf Speth. “We are spending billions of pounds in product innovation.”

The board of JLR owner Tata Motors has “just” approved these plans, said Speth.

Julian Rendell

See all the latest Jaguar XF reviews, news and video

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