Italian firm claims new Urus, which will be launched on December 4, will be the fastest and sharpest SUV yet
Richard Bremner Autocar
4 December 2017

The Lamborghini Urus, which the firm claims will be the fastest and sharpest-handling SUV yet, will be launched in Italy later today (December 4).

The eagerly anticipated machine, which will join the Aventador and Huracan in Lamborghini's model line-up, will be unveiled at the firm's newly expanded factory in Sant'Agate Bolognese in Italy. The Urus is set to become Lamborghini's best-selling model.

LAMBORGHINI URUS REAVEALED - SEE THE FIRST LAUNCH PICTURES AND READ THE FULL SPEC HERE

In the build-up to the reveal, Lamborghini has shown some of the styling and technical details of the machine in a series of videos and images. The most recent video showed the Urus' thin taillight strip for the first time, sporting a design that looks similar to that of the Asterion - Lamborghini's shelved hybrid supercar.

Lamborghini has also recently released a video to demonstrate the car's dynamic abilities. Footage of the car being driven aggressively on circuit (below) illustrates the car's 48V-powered active anti-roll suspension technology, which is most effective when the car is set to Corsa (track) mode.

The system, which is related to the one fitted to the Bentley Bentayga (the Urus uses the same platform, as does the Audi Q7), reduces body roll by applying torque to the suspension to counter lean. It works with the car's torque vectoring technology and four-wheel steering to boost agility.

Lamborghini is also keen to emphasise that its high-performance SUV can be driven off-road. The brand has previously released footage of the Urus making use of its traction-boosting driveline technology on low-grip surfaces. It features a traction control system with six separate settings: Strada (road), Sport, Corsa (track), Sabbia (sand), Terra (dirt), and Neve (snow).

The Urus range will feature the brand's first plug-in hybrid powertrain, R&D chief Maurizio Reggiani confirmed. It will be the only hybrid in the Lamborghini line-up (until a PHEV Huracán arrives in 2022) and be offered alongside a twin-turbocharged 4.0-litre V8 Urus.

Lamborghini has chosen not to use a naturally aspirated powertrain for its SUV, despite prioritising atmospheric induction in its supercars, because it believes SUVs need to have huge torque.

“A super sports car is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder," said Reggiani. "We will keep normally aspirated engines for our other models – they are still the best choice.”

Lamborghini’s first SUV since the LM002 (1986-1993) will be revealed on 4 December before production begins at the brand's Sant’Agata Bolognese site in northern Italy. The site has recently undergone major construction work and the workforce is being expanded to prepare for an anticipated surge in demand.

In the run-up to the car's reveal, Reggiani claimed that the Urus's design, although applied to an unfamiliar bodyshape, is "pure Lamborghini". He said the look "has evolved considerably since the [2015] concept and the finished car is much better inside and out".

Reggiani said Lamborghini has concentrated its R&D efforts on power, weight and aerodynamics, because “handling is a function” of these. “We want to be a leader here and have a chance to change the rules of the game,” he added, alluding to new, as-yet-undisclosed developments that are now believed to be linked to the car's anti-roll system.

Reggiani said he sees a strong distinction between the firm’s four-wheel-drive models and the growing number of rear-wheel-drive variants. A modern electronic chassis control system like that of the Huracán LP580-2 is no substitute for the ability of four-wheel drive to transfer power to the road, he explained. Lamborghini will therefore continue to offer both driveline systems. 

Additional reporting by Sam Sheehan

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Comments
11

9 November 2017

"Turbocharging will be “completely mandatory” for the Urus"

There are alternative solutions - turbocharging doesn't have to be used.

 

23 November 2017

...that's a Porsche badge on the front - it's a next but one generation Cayenne.

What...  it's the same car as the Lambo?  What?  And the Bentayga, too?  Surely,not...  What, and a Touareg, and a Q7 and a Q8?

Save yourself a few quid: cut some Lambo badges out and just stick 'em on your SEAT yourself....

23 November 2017

Ghastly, looks like it's already been to Danny Bahar's pimp workshop.


23 November 2017

Years ago when I was enjoying myself as a private entry in a group N Toyota for a WRC event I was taken over to see Ricky Burns Pug which had individual water cooled suspension on each corner. I mean that was the bees bloody knees. Night and day chalk and cheese. They still use it with some tweeks and twerks to keep it upto date etc. But this..holy cow it sounds amazing and must be a seriously good steer. The only think is, when Fred bloggs trundles out his tractor down a fast country lane and you clobber it - how bloody much will it set you back for a repair/ Horrifying thought. Those on a 80's/early 90's rally car cost about 5k per corner !!! 

what's life without imagination

23 November 2017

Just look at them teeth.....!!!!

23 November 2017

Urus buyers have very little taste so it will a very profitable car for Volkswagen. 

24 November 2017
SUV boot camp is full of reservations!
Like Bentley and Alfa Romeo, give a sports car a extreme fat body!
Lotus, Ferrari, Aston Martin too!

... What is this fat Centenario?
It looks uglier than the Urus concept.

24 November 2017
Lamborghini doesn't have much of a record when it comes to SUV models....well, the LM and that was it but they really should've resisted the urge to try again.

Tech aside, the design (especially at the front) is just bl&*dy awful.

The Lamborghini 'Hideous' would've been a better name.

24 November 2017

I had high hopes for this car until I saw that chintzy and incredibly ugly front-end styling!

Cyborg

30 November 2017

I suggest it be rebadged as the Anus, because it will always be associated with shit.

I don't need to put my name here, it's on the left

 

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