The Lamborghini Urus, which the firm claims will be the fastest and sharpest-handling SUV yet, will be launched in Italy later today (December 4).
The eagerly anticipated machine, which will join the Aventador and Huracan in Lamborghini's model line-up, will be unveiled at the firm's newly expanded factory in Sant'Agate Bolognese in Italy. The Urus is set to become Lamborghini's best-selling model.
LAMBORGHINI URUS REAVEALED - SEE THE FIRST LAUNCH PICTURES AND READ THE FULL SPEC HERE
In the build-up to the reveal, Lamborghini has shown some of the styling and technical details of the machine in a series of videos and images. The most recent video showed the Urus' thin taillight strip for the first time, sporting a design that looks similar to that of the Asterion - Lamborghini's shelved hybrid supercar.
In the run-up to the car's reveal, Reggiani claimed that the Urus's design, although applied to an unfamiliar bodyshape, is "pure Lamborghini". He said the look "has evolved considerably since the [2015] concept and the finished car is much better inside and out".
Reggiani said Lamborghini has concentrated its R&D efforts on power, weight and aerodynamics, because “handling is a function” of these. “We want to be a leader here and have a chance to change the rules of the game,” he added, alluding to new, as-yet-undisclosed developments that are now believed to be linked to the car's anti-roll system.
Reggiani said he sees a strong distinction between the firm’s four-wheel-drive models and the growing number of rear-wheel-drive variants. A modern electronic chassis control system like that of the Huracán LP580-2 is no substitute for the ability of four-wheel drive to transfer power to the road, he explained. Lamborghini will therefore continue to offer both driveline systems.
Additional reporting by Sam Sheehan
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A better match
I suggest it be rebadged as the Anus, because it will always be associated with shit.
Lambo
I had high hopes for this car until I saw that chintzy and incredibly ugly front-end styling!
Wrong name...
Tech aside, the design (especially at the front) is just bl&*dy awful.
The Lamborghini 'Hideous' would've been a better name.