Lamborghini Urus SUV to be revealed later today

The Lamborghini Urus, which the firm claims will be the fastest and sharpest-handling SUV yet, will be launched in Italy later today (December 4).

The eagerly anticipated machine, which will join the Aventador and Huracan in Lamborghini's model line-up, will be unveiled at the firm's newly expanded factory in Sant'Agate Bolognese in Italy. The Urus is set to become Lamborghini's best-selling model.

LAMBORGHINI URUS REAVEALED - SEE THE FIRST LAUNCH PICTURES AND READ THE FULL SPEC HERE

In the build-up to the reveal, Lamborghini has shown some of the styling and technical details of the machine in a series of videos and images. The most recent video showed the Urus' thin taillight strip for the first time, sporting a design that looks similar to that of the Asterion - Lamborghini's shelved hybrid supercar.

Lamborghini has also recently released a video to demonstrate the car's dynamic abilities. Footage of the car being driven aggressively on circuit (below) illustrates the car's 48V-powered active anti-roll suspension technology, which is most effective when the car is set to Corsa (track) mode.

The system, which is related to the one fitted to the Bentley Bentayga (the Urus uses the same platform, as does the Audi Q7), reduces body roll by applying torque to the suspension to counter lean. It works with the car's torque vectoring technology and four-wheel steering to boost agility.

Lamborghini is also keen to emphasise that its high-performance SUV can be driven off-road. The brand has previously released footage of the Urus making use of its traction-boosting driveline technology on low-grip surfaces. It features a traction control system with six separate settings: Strada (road), Sport, Corsa (track), Sabbia (sand), Terra (dirt), and Neve (snow).

The Urus range will feature the brand's first plug-in hybrid powertrain, R&D chief Maurizio Reggiani confirmed. It will be the only hybrid in the Lamborghini line-up (until a PHEV Huracán arrives in 2022) and be offered alongside a twin-turbocharged 4.0-litre V8 Urus.

Lamborghini has chosen not to use a naturally aspirated powertrain for its SUV, despite prioritising atmospheric induction in its supercars, because it believes SUVs need to have huge torque.

“A super sports car is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder," said Reggiani. "We will keep normally aspirated engines for our other models – they are still the best choice.”

Lamborghini’s first SUV since the LM002 (1986-1993) will be revealed on 4 December before production begins at the brand's Sant’Agata Bolognese site in northern Italy. The site has recently undergone major construction work and the workforce is being expanded to prepare for an anticipated surge in demand.

In the run-up to the car's reveal, Reggiani claimed that the Urus's design, although applied to an unfamiliar bodyshape, is "pure Lamborghini". He said the look "has evolved considerably since the [2015] concept and the finished car is much better inside and out".

Reggiani said Lamborghini has concentrated its R&D efforts on power, weight and aerodynamics, because “handling is a function” of these. “We want to be a leader here and have a chance to change the rules of the game,” he added, alluding to new, as-yet-undisclosed developments that are now believed to be linked to the car's anti-roll system.