Currently reading: Lamborghini Urus SUV to be revealed later today
Italian firm claims new Urus, which will be launched on December 4, will be the fastest and sharpest SUV yet

The Lamborghini Urus, which the firm claims will be the fastest and sharpest-handling SUV yet, will be launched in Italy later today (December 4).

The eagerly anticipated machine, which will join the Aventador and Huracan in Lamborghini's model line-up, will be unveiled at the firm's newly expanded factory in Sant'Agate Bolognese in Italy. The Urus is set to become Lamborghini's best-selling model.

LAMBORGHINI URUS REAVEALED - SEE THE FIRST LAUNCH PICTURES AND READ THE FULL SPEC HERE

In the build-up to the reveal, Lamborghini has shown some of the styling and technical details of the machine in a series of videos and images. The most recent video showed the Urus' thin taillight strip for the first time, sporting a design that looks similar to that of the Asterion - Lamborghini's shelved hybrid supercar.

In the run-up to the car's reveal, Reggiani claimed that the Urus's design, although applied to an unfamiliar bodyshape, is "pure Lamborghini". He said the look "has evolved considerably since the [2015] concept and the finished car is much better inside and out".

Reggiani said Lamborghini has concentrated its R&D efforts on power, weight and aerodynamics, because “handling is a function” of these. “We want to be a leader here and have a chance to change the rules of the game,” he added, alluding to new, as-yet-undisclosed developments that are now believed to be linked to the car's anti-roll system.

Reggiani said he sees a strong distinction between the firm’s four-wheel-drive models and the growing number of rear-wheel-drive variants. A modern electronic chassis control system like that of the Huracán LP580-2 is no substitute for the ability of four-wheel drive to transfer power to the road, he explained. Lamborghini will therefore continue to offer both driveline systems. 

Additional reporting by Sam Sheehan

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bowsersheepdog 30 November 2017

A better match

I suggest it be rebadged as the Anus, because it will always be associated with shit.

Cyborg 24 November 2017

Lambo

I had high hopes for this car until I saw that chintzy and incredibly ugly front-end styling!

MarkII 24 November 2017

Wrong name...

Lamborghini doesn't have much of a record when it comes to SUV models....well, the LM and that was it but they really should've resisted the urge to try again.

Tech aside, the design (especially at the front) is just bl&*dy awful.

The Lamborghini 'Hideous' would've been a better name.