Currently reading: Jaguar's new 2016 SUV 'is not an SUV'
Jaguar Land Rover boss says the firm's upcoming 4x4 won't be called an SUV, though it will still be based on 2013's C-X17 concept

Jaguar’s first SUV should not be called an SUV at all because of its sporting bias, according to Jaguar Land Rover boss Ralf Speth.

The car has begun testing in prototype form and will be launched in 2016. It will be based on the C-X17 concept shown last year and will have a heavy bias towards on-road dynamics, according to Speth.

“A Jaguar SUV is not possible,” said Speth. “SUVs and 4x4s are for Land Rover. The Jaguar concept is far more road-orientated. It will need a different kind of name.”

Internally, the vehicle is being referred to as a “sports crossover”, although the firm is said to be working on a more catchy title for the car’s launch. 

Finding terms to meld the often opposing merits of sporty and high-riding cars has long caused the car industry naming issues. BMW, for instance, calls its X range Sports Activity Vehicles (SAV).

Speth added: “Of course, it will be a vehicle which looks great and which has a strong stance, but the capability will be very different from a Land Rover. Mike Cross and his vehicle dynamics team will do an extraordinary job to make sure that it is sensational to drive on the road. It will be something special in that regard. Of course, it will not be anything like a sports car, but it will have a very specific character that sets it apart.”

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Join the debate

Add a comment…
Citytiger 9 December 2014

SARJ Sports All-Road Jaguar,

SARJ Sports All-Road Jaguar, and they can make a version for the emergency services, and call it a SOSSARJ ...
Cobnapint 9 December 2014

Open your mouth and change your foot

So a high riding vehicle that has excellent utility credentials and has a sporty bias CAN'T be called a Sports Utility Vehicle. Listen sunshine, who are you trying to kid? I'm sure if Porsche can call the extremely 'sporty biased' Cayenne Turbo an SUV, and RR are happy to call the similarly biased SVR an SUV, then so can you. Get a grip.
Motormouths 8 December 2014

"Jaguar’s first SUV should

"Jaguar’s first SUV should not be called an SUV at all because of its sporting bias, according to Jaguar Land Rover boss Ralf Speth." - Ralf Speth sounds like a right idiot.