Currently reading: Jaguar's baby saloon is next priority
Jaguar's global boss hints that baby saloon will take priority over upcoming crossover

A smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted.

"Even though the SUV market is growing, the saloon market is still twice the size, especially in the US," said Hallmark. "A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that.

"You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4."

Hallmark also pointed out the "successful strategy" the likes of BMW, Audi and Mercedes had made of expanding the appeal and profitability of their staple saloon line-ups with coupe, cabriolet and estate variants, as well as a wide range of powertrains. "You have got to be flexible in that segment," he added.

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loversalome 4 December 2012

one thing i musrt say about

one thing i musrt say about this iste which is that its always show some wonderful cars features and there details as well

Yawun 3 December 2012

Rendered picture

jonboy4969 wrote: the 3S rival looks nothing like the rendered car here

Thats a real shame, if only it was that good lookıng........

Cyborg 3 December 2012

Base priority for a new small

Base priority for a new small Jag - it has to be rear and AWD not front and AWD! Please not another Mondeo in drag debacle...