New start-up firm David Brown Automotive chooses the Jaguar XKR as the base for its new model
Mark Tisshaw
10 February 2014

Start-up British sports car company David Brown Automotive will base its first model on the Jaguar XKR.

The as-yet unnamed new model will use the XKR's 5.0-litre supercharged engine, chassis and associated running gear.

David Brown Automotive will work with Coventry-based Envisage Group, which has recently helped create the Jaguar E-type-inspired Lyonheart sports car, to give the XKR a completely new retro-styled body made from hand-crafted aluminium panels and a new interior.

The firm has released two closely cropped pictures showing details of its new model, revealing the retro-shapes of the car's grille, front and rear headlights, and back end. The full reveal is planned for the Top Marques motor show in Monaco in April, where order books will also open. 

Specs and performance of the new model match the XKR, meaning 503bhp for the V8 engine, a 0-62mph time of 4.8sec and a top speed limited to 155mph. Drive is sent to the rear wheels through a six-speed automatic gearbox.

David Brown Automotive is the creation of wealthy businessman David Brown. He said: "I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself."

Speaking to Autocar earlier this year, he added: "The car will take inspiration from a lot of cars, not just British. It will be a mix of Ferrari, Maserati, Aston Martin and Jaguar. They will all be brought together into what I think is a beautiful and cohesive style".

The company intends to sell the model in limited numbers, starting with an initial run of 50 units. A maximum of 200 units could be produced annually, depending on interest.

The car has been named 'Project Judi', although Brown has confirmed the model will not retain that name when it goes on sale. While official pricing has yet to be revealed, Brown confirmed it will be a six-figure sum, which "will reflect the costs that are going into it, and the materials".

Among the design team for the new car is ex-Land Rover chief designer Alan Mobberley. Mobberley was previously linked with the Eterniti Motors project based in north west London.

Addtional reporting by Darren Moss

Join the debate


17 January 2014
Has anybody else noticed the obvious problem with using the David Brown name - even if it's his own name?


17 January 2014
...don't you think this has been done on purpose?
Nobody can stop him from using his own name...especially as there has never been a David Brown car.

17 January 2014
289 wrote:

...don't you think this has been done on purpose?
Nobody can stop him from using his own name...

I'm changing my name to Enzo Ferrari and then setting up my own car company. Will I have any problems do you think?


17 January 2014 guess is that they have registered that one Lesley !!!

17 January 2014
Another tractor manufacturer going to build cars?


I'm a disillusioned former Citroëniste.

17 January 2014
"So, what car do you own?". "I have a David Brown." Hmmmm...... It doesn't matter which country you may be in, it doesn't quite have the same ring as other companies whose names originated from people.

5 February 2014
The David Brown also had a son also called David Brown, could this David Brown be that David Brown?


10 February 2014
... is that it will look like a DB6 beaten with an ugly stick.

Hope I'm wrong

10 February 2014
Looks like a 70's Cadillac and an E-type had a very unattractive love child...uurrrgghhhh!!!

10 February 2014
Oh for goodness sake, more retro? Do we really need to be so backward looking?


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