Currently reading: Eterniti Artemis revealed in production spec
Eterniti has revealed its Artemis ‘super SUV’ in its final production guise at the opening of its first showroom

The Eterniti Artemis has been revealed in its final, customer specification. The Artemis is described as the first “super SUV” offering a combination of "supercar performance and limousine comfort", which is desirable in its core Chinese market.

Its premiere was made as the firm opened its first showroom in Park Royal, north west London.

The Artemis is priced at £210,000, plus taxes. Eterniti says it will appeal to buyers who may be considering the forthcoming Bentley EXP 9F, Lamborghini Urus and Maserati Kubang SUVs, but don’t want to deal with a large company.

It also claims a virtually limitless range of customisation options.

Eterniti says the Artemis, which is based on a Porsche Cayenne Turbo, is the first of a number of models from the brand. A second Cayenne-based SUV will launch within 12 months, although there is no word on whether this will be positioned above or below the Artemis.

A supercar will be launched “sometime” after that. Eterniti bosses confirmed this will be developed from scratch.

London-based Eterniti says around 90 per cent of its sales will be in China, and it is in the process of establishing a dealer network there. Wholly-owned dealerships will open in Beijing, Shanghai and Taipei, and a site in Hong Kong is scheduled to open early next year.

The firm is backed by a number of Asian investors. Former F1 driver Johnny Herbert heads the development team, which also includes general manager and Le Mans driver Tim Sugden. Ex- Jaguar XJ220 and Jaguar Group C senior engineer Alastair Macqueen, and Land Rover’s former chief interior designer Alan Mobberley, are also behind the project. 

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EngageSportMode 9 November 2012

You have to hand it to

You have to hand it to Eterniti; they've managed to take something already a little bit vulgar and tasteless, and make it even worse. That's a genuine achievement.

Actually makes the Bentley EXP 9F look rather classy and understated now.

bomb 9 November 2012


Exactly what Suzuki QT said.

Also, are Autocar allowed a bit of an opinion on stories like this rather than just re-word a press release? 

Harry P 9 November 2012

The perfect car

For those with more money than taste!