Infiniti's new entry-level M37 saloon will be more than £2000 cheaper than the equivalent BMW 5-series, the company has revealed.
The new M37 saloon, powered by a 317bhp 3.7-litre V6 engine, will be sold at £35,150, undercutting the £37,300 BMW 535i SE by £2150. That car is powered by a turbocharged 3.0-litre straight six engine producing 302bhp.
All M saloon models have a seven-speed auto gearbox, xenon headlights lights, 10-way adjustable seats and a reversing camera as standard.
Next up the ladder from the base £35,150 M37 is the M37GT (from £37,650), and the M37S (from £39,650). The GT is the more luxurious choice, coming with semi-aniline leather, heated and ventilated front seats and White Ash wood trim. The S is more sporting, offering 4-Wheel Active Steering, sports suspension, sports seats, gearshift paddles and 20-inch alloy wheels.
At the top of the range are 'Premium' versions of the GT and S models, costing £43,000 and £45,000 respectively. These come with every option box ticked, including a 16-speaker Bose sound system.
In all trim levels, the M gets from 0-62mph in 6.2 secs and can reach a top speed limited to 155 mph. Combined economy is 27.7 mpg, while CO2 emissions are 235g/km.
The car will initially only be available from Infiniti's sole Reading dealership, but further Infiniti Centres are due to open in Glasgow, Birmingham and Central London soon.
The M37 is the first of three saloons in Infiniti's M range and will be followed by the diesel M30d in October and hybrid M35h in 2011.