Infiniti could launch high-performance hybrid cars as it bids to go head to head with the cream of European premium brands such as Audi, BMW, Jaguar and Mercedes, according to its European boss François Goupil de Bouille.
However, in an exclusive interview with Autocar, Goupil de Bouille admitted that the firm would eventually need halo performance cars and hinted that using hybrid technology could be key to offering a more modern interpretation of a fast car so that the expanding Infiniti brand can take on Audi RS, BMW M and Mercedes-AMG high-performance models.
“Having halo cars is important, but historically brands develop their base and then add in these higher-end models,” Goupil de Bouille said. “One day the question will come for Infiniti, but at the moment our focus is on building the core.
“But if you look at what we are doing in F1 then you can see some possibilities. We worked closely with Red Bull, but now with Renault we are more integrated than ever and have taken charge of the hybrid modules on the F1 car.
“That gives an idea of the direction in which we are going in terms of performance and, while no decisions have been taken for road cars, when we are ready to discuss it, there is one opportunity there.”
In another hint that the firm would go down the performance hybrid route, Goupil de Bouille emphasised that Infiniti would never succeed by copying its opposition. “Following the established pack will only lead to failure,” he said. “We must forge our own path.”