This is the Hyundai Nuvis, a concept car unveiled today at the New York motor show that hints at how the company's next generation crossovers will look.
Aspects of the sweeping design, and especially the creases in the bodywork, echo styling seen on the recent Genesis coupe and saloon and the Equus, and the Nuvis hints at how this design language can be interpreted on a crossover-sized vehicle.
However, there also design features that will not go beyond this concept car - notably, and unsurprisingly, the gullwing doors and enormous 22-inch alloy wheels.
Likewise, while the Nuvis is strictly designed as a four-seater, large SUV's normally try to xcarry five or seven passengers for maximum versatility.
Also, the absence of any switchgear in favour of touch sensitive surfaces is far fetched, although many car manufacturers are known to be working on iPhone style control systems.
The Nuvis is powered by the same Hyundai-developed BlueHybrid drivetrain that was shown at the LA motor show last November. It uses lithium polymer batteries, which give designers more flexibility with packaging compared to lithium ion batteries.