Company bosss says buyers willing to pay for a top-end supermini
7 April 2010

GM’s new city car will offer a high level of finish and sophistication, according to new Vauxhall/Opel boss Nick Reilly.

The car was inspired by the 2004 Trixx concept car, but development was shelved until Reilly revived the project. He said that buyers are now willing to pay more for a city car if it’s well finished and sophisticated and offers a wide choice of options, as shown by the Mini, Fiat 500 and Toyota iQ.

“We’ve learnt how to make money on small cars in Asia,” said Reilly, referring to the Korean-developed next-generation Corsa platform that is likely to underpin the car.

The company is confident that it can turn a profit by using this chassis combined with higher list prices and more option sales. A battery-electric version is also planned, which will be the firm’s first pure electric model.

Reilly also said that GM can avoid the need to co-develop the car, in contrast to Fiat and Ford (Panda/Ka/500) and Toyota and PSA (Aygo/107/C1).

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Comments
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7 April 2010

They forgot to finish the drawing of the exterior shape.

7 April 2010

[quote Autocar] buyers are now willing to pay more for a city car if it’s well finished and sophisticated and offers a wide choice of options, as shown by the Mini, Fiat 500 and Toyota iQ[/quote]

The problem is that GM brands are not exactly aspirational. Okay, neither is the Toyota iQ but that arguably has a technical edge that sets it apart. Or, at least, the market believes it has a technical edge.

I don't have a problem with his upmarket argument but the car had better stack up against the opposition in terms of style, space, usability, economy and reliability AND THEN offer something else that the rest of the pack doesn't. If it fails to do this, then frankly don't bother with the upmarket push and just pitch it as a cheap inner city vehicle.

7 April 2010

up market is a relative term. If everyone makes upmarket cars nothing changes. Just charging higher prices doesnt make you up market (Ford).

I dont think GM are well placed to market anything as up market and they would be better sticking at what they do best, offing decent value for ordinary stuff.

7 April 2010

Renault tried the upmarket small car with the Twingo when it was launched in the UK, it failed miserably.

You need a USP, which the Twingo doesn't have, the 500 is cool to look at and the options are vast, the i-Q is technically different and plays on it's environmental credentials, the MINI is like the 500.

What will this GM offering offer?

Best to stick with what you know and are good at, you will only fall spectacularly.

7 April 2010

They could stick a Hummer badge on it? Could call it the Hummer Ranchero, with an Airmatic damper system to raise ride height and 4 mini electric motors at each wheel to make it 4wd. That would give it its own USP , Sort of like a go-anywhere microcar :p

7 April 2010

[quote fuzzybear] They could stick a Hummer badge on it? Could call it the Hummer Ranchero, with an Airmatic damper system to raise ride height and 4 mini electric motors at each wheel to make it 4wd. That would give it its own USP , Sort of like a go-anywhere microcar :p
[/quote]

I like the idea. Give it a big Hummer style chrome grill, but i would call it the Hummer Tonka

7 April 2010

[quote artill] Give it a big Hummer style chrome grill, but i would call it the Hummer Tonka[/quote]

Hehe yes, I could imagine that :o) I think it could work -it would certainly confuse quite a few greeny eco warriors - a Hummer, smaller and perhaps as economical as their Prius' lol

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