Currently reading: Gazoo gives Toyota Prius Le Mans-flavoured makeover
Bespoke bodykit and wider suspension adorn racing-inspired variant of popular hybrid hatchback

Toyota’s Gazoo Racing division has unveiled an upgraded version of the new Prius hybrid inspired by the 24 Hours of Le Mans, which this week celebrates its centenary.

Dubbed the Prius 24h Le Mans Centennial GR Edition, it receives an aggressive bodykit inspired by the Toyota GR010 Hybrid hypercar, the winner of the past two Le Mans races.

It features a lightweight carbonfibre bonnet, wide-track suspension and a bespoke set of alloy wheels, claimed by Toyota to provide enhanced performance.

The concept is likely to serve as an acid test for a production GR Prius, with the public reaction to it informing the viability of such a car.

New Toyota boss Koji Sato – who previously headed the Lexus and Gazoo divisions – last month hinted to Autocar that more GR-branded sports cars would be on the way.

Toyota prius le mans gr 2023 rear quarter render

Sato said: “The Gazoo brand will be acknowledged for the future - and maybe we can even speed it up.

“Our Master Driver [Akio Toyoda] was also president of the company at the same time as he had a steering wheel in his hand for Gazoo. Now he is only chairman, maybe he will have a lot more time to develop cars for them."

The Prius GR Edition features as part of a display celebrating Japanese success at Le Mans, produced in collaboration with Mazda – which became the first Japanese winner of the event with 1991’s rotary-engined 787B – and artist Masahito Soda.

The exhibit also explores carbon-neutral solutions for the future of motorsport, including electrification, hydrogen and sustainable ICE fuels.

Charlie Martin

Charlie Martin Autocar
Title: Editorial Assistant, Autocar

Charlie plays a key role in setting the news agenda for the automotive industry, having joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication, What Car?. He's previously contributed to The Intercooler, and placed second in Hagerty’s 2019 Young Writer competition with a MG Metro 6R4 feature

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Before he joined the automotive media, Charlie studied History at the University of Winchester, where he specialised in the impact of more accessible mobility on 20th Century Europe. 

He is the proud owner of a Fiat Panda 100HP, and hopes to one day add a lightweight sports car like a Caterham Seven or a Lotus Elise S1 to his collection.

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ArielleSerena 6 June 2023

I get paid more than $300 to $400 per hour for working online. u7 I heard about this job 3 months ago and after joining this I have earned easily $20k from this without having online working skills . Simply give it a shot on the accompanying site...Here is I started.…………>> j­o­i­n­w­o­r­k­1.­b­l­o­g­s­p­o­t.c­o­m

xxxx 27 May 2023

One for the under 30 year old Uber drivers

LP in Brighton 27 May 2023

Too bad the UK isn't getting the new Prius any time soon let alone this new hot one. For many people a plug-in hybrid intelligently used would achieve most of the benefits of a full EV at considerably less cost and weight. Much as I like the idea of a pure electric car, I still think we haven't exploited hybrids, plug-ins and range extender EVs as a necessary intermediate step. 


Boris9119 6 June 2023

Indeed a pity, they have hit the streets here in Florida and look very nice, and all the reports I have read suggest its a great vehicle. With sales tax (VAT) they cost the equivalent of 29k sterling.

xxxx 6 June 2023

Toyota won't be importing it to the UK purely because they'd lose money as the car isn't competitive any more, bit like the Mirai in that respect.

Surprized they're bothering with Europe too, sales are equally depressing.