Amko Leenarts says he'd "love" to resuscitate the model for today, but only if it fits in with the "zeitgeist"
Mark Tisshaw
11 November 2019

The dream of reviving the Ford Capri lives on within the company’s European design studio, according to the man who leads it, Amko Leenarts.

Ford has recently brought back the Puma as an SUV, will soon revive the Bronco and is using the Mustang as inspiration for its first electric car, leaving others to speculate what else from the firm’s rich back catalogue it could create a modern-day version of.

“Who would not want to bring back the Capri as a design?” said Leenarts, when asked about badging and which models from the past could be used to inspire his design team. “We’d love it. But it’s got to be in the zeitgeist and has to fit, and work as a plural, not just exist as something for a designer to bring back an old car.”

He added: “I’m amazed by the amount of names we own that spur emotions, positive and negative.”

On that latter point, Leenarts pointed to the example of the Probe, which had once been seen as a progressive, futuristic study of aerodynamics, yet instead is remembered as a model that flopped.

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Leenarts took over as Ford of Europe’s design boss two years ago but, unlike in the past when Ford gave names to the design language it pursues, he prefers a more open brief.

“Kinetic design was the right move at the right time,” he said. “But it’s now pretty old-fashioned to have a name. It’s just to tick a box, rather than design around. We have many different vehicles in the portfolio that no single design language or philosophy could cover. It can be good to have [a design language name], but you can end up with as many failures as successes.

“We’re a global company with different roots and territories. There are different ways to cut design philosophies. Cutting it to one is not fair or honest to make a range of products.”

It has now been eight years since Ford last launched a pure concept car with the 2011 Evos, and Leenarts said there were no imminent plans to return to making them either.

“We’ve moved towards live internal demonstrations,” he said. “We rally round as a team, not just a car to put away on a show stand. I’m not pushing that idea [of making a concept] too much.”

Earlier this year, Autocar developed a concept of how the Capri could be reinvented as an electric car (20 March).

READ MORE

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Comments
22

11 November 2019

This had been going for few years. I got friends in facebook who are Ford Capri fans. Some of them think all talk no action & some say it might in 11 years 2030 when comeback in electrie or hybrid car. Well my say I believe & see it like poeple say.

11 November 2019

If it does happen it will be on a SUV. 

11 November 2019
But be aware that any retro model is likely to work for only one generation before it becomes a parody of itself.
Mini has copied itself for three generations. The design potential of the first generation was used up long ago, and still BMW/Mini persists with more of the same.

11 November 2019

.....because it's been teased for so long.

Also, if this car does ever materialise, it will be with a huge price tag (e.g. the Puma small car is rumoured to cost over £30k in ST guise when launched) so that rules it out for me.

I'd like to see a minimalist / retro (I'm fine with retro as long as it has been modernised enough - criticisms aimed at BMW's Mini haven't stopped them being a sales success for 18 years) small 2 door sports saloon like the MK1 Escort Mexico instead that should be a bit more affordable, and appeal to Ford's own traditional core values of down to Earth affordability (they've lost their way with wasting time on substandard 'world cars' or overly expensive models that have 'moved more upmarket' in recent years).

11 November 2019

 Yes, it would be nice to see the name back on a Car,but, what type of car?

11 November 2019

No point right now. The Capri was a way of offering a Mustang to the Europeans, only smaller. We have finally been allowed the Mustang. 

Much like the Puma, if we ever see another Capri its going to be an SUV. Better leave the memory intact than do that.

11 November 2019

Agree with your sentiment artill as well as other posters. The worldwide sales of cars in this niche are falling, USA, Europe, elsewhere, it's why manufacturers from Alfa, Maserati, Ford, GM, Ford and Chevy have been dropping them like hot potatoes. Even Porsche is seeing big declines in Cayman/Boxster numbers in the USA. And even if they did reinvent the Capri, it would never be the Capri we fondly remember, much like the 'new' Defender is no real Defender offering none of the qualities of the original.

11 November 2019

What he means is that no one buys coupés anymore.

11 November 2019
rhwilton wrote:

What he means is that no one buys coupés anymore.

 

Who then owns all of the Caymans, GT86's, C/E Class's, etc, etc?. Fool.

12 November 2019

...in the same class as your quoted models? That fool must be your reflection.

The Capri was up against other coupe versions of repmobiles (e.g. Opel Manta, Morris Marina Coupe) and maybe Alfa. It was NEVER pitched against Merc & Porsche. Half-wit.

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