Brand boss Jean-Christophe Kugler says Dacia is under no pressure to add to its model line-up
Jim Holder
27 September 2017

Dacia is under no pressure to expand its car range beyond the core Duster SUV, Logan family hatchback, Lodgy MPV and Sandero supermini, according to brand boss Jean-Christophe Kugler.

The budget brand has racked up 4.5 million sales since launching in 2004, growing to just under 430,000 units last year and setting annual sales records in all but one year. However, there has been speculation that the firm is investigating new segments including a pickup, a city car and potentially a convertible model.

While Kugler refused to be drawn on the possibility of new models, he stressed that he was under no pressure to launch new cars in order to grow the brand.

“We operate in 44 countries and the priority in each of them is to raise the familiarity of our brand,” he said. “We are breaking records most years, despite not being well known enough - I think that clearly tells us where the focus should be. We have more opportunities with the line-up of vehicles we have.” 

The Duster, Sandero, Sandero Stepway, Logan MCV estate and Logan MCV Stepway are all sold in the UK.

Find an Autocar car review

Driven this week

Join the debate

Comments
4

27 September 2017

Some common sense and the words 'Premium', 'upmarket' didn't rear their ugly head.

typos1 - Just can’t respect opinion

27 September 2017
What, no 'Designed by..' (insert name of fashionista) model? ;)

Thank goodness.

27 September 2017

No need to expand the existing Dacia range at all,a supermini.an estate car and a proper SUV available with petrol or Diesel 4x4 available throughout the Duster range that's all you need. Just keep the models updated and there's no need for any expansion of the range. Perhaps Dacia should consider venturing into the light commercial vehicle field, I'm sure that there must be a platform in the Renualt/Nissan that could be adapted for the Dacia treatment.

27 September 2017
Really tempted by a Duster 4wd. Just seems a good honest car no bullshit "designer" rubbish. Proper off road capability for a weekend at a pay & play off road site, family car for the rest of the time. With very sensible running costs.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week