Currently reading: Cadillac plans 'subtle' UK relaunch
GM hopes to sell around 2500 Cadillacs across Europe through 40 dealers, according to Caddy boss
Autocar
News
1 min read
1 November 2010

Cadillac is being relaunched in the UK for the fourth time in a dozen years, on a limited scale with just one dealer and a few service points. But some models will be available with right-hand drive.

The models adapted for driving on the right will be the CTS and the CTS Sport Wagon. But the CTS-V saloon and all variants of the coupé will be available in left-hand drive only.

Read Autocar's first drive of the new Cadillac CTS-V Coupe

Plans to build right-hand-drive examples of even the regular coupé were abandoned when GM went bankrupt, along with a diesel version.

Besides the CTS range (prices for which start at £40,897), Cadillac is also offering the 3.0 V6 SRX SUV from £45,707 and the huge Escalade SUV, including the £71,489 hybrid.

GM hopes to sell around 2500 Cadillacs across Europe through 40 dealers, according to Caddy boss Wolfgang Schubert. But he declined to estimate how many would be in the UK. The range will be available from GM US specialist Bauer Millett in Manchester; a London premises is planned, too.

Richard Bremner

Read Autocar's first drive of the Cadillac CTS Sport Wagon

See all the latest Cadillac reviews, news and video

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thebaldgit 1 November 2010

Re: Cadillac plans 'subtle' UK relaunch

Fourth relaunch in twelve years, no right hand drive and no diesels, what can possibly go wrong for Cadillac?

disco.stu 1 November 2010

Re: Cadillac plans 'subtle' UK relaunch

I think they're actually probably getting it right. Cadillac is only ever gonig to be a niche brand in Europe - let's not pretend it will ever be anything different. So why the need for models which will not appeal to their target demographic anyway (like diesels) or have a huge network of dealers when the sole representative will surely be happy to deliver your car to you anywhere in the UK?

If they are chasing volume, then they need diesels, smaller cars and toned down styling similar to everything else. But that's not really what Cadillac is about, is it?

If they are planning long-term with upcoming models, and the dealer expands to London as well, they are probably going to have enough representation for the next five years and an adequate model range. They are certainly not going to succeed by just doing what everyone else is doing.

Peter Cavellini 1 November 2010

Re: Cadillac plans 'subtle' UK relaunch

They shouldn't bother (Cadillac), how in the name of all things good do they expect to sell car's lie the CTS-V?, it's ten grand dearer than it's target car (An M3,for example), it's got a drink problem, an inferior interior (wrong time for a ryme, DAMN!)and doesn't particularilt handle better than most European spport saloons, it's only trump card is the fact it can do 191mph!(big deal,eh?) which is irrelevant and pointless, and the of course- they won't make it in righthand drive (yes, i know the brake booster get's in the way!) but that's a design fault, right?, maybe they should stick a Fiat badge on the brand aswell!?.

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