Meanwhile, BMW i3 test drive demand is expected to create a long waiting list
Jim Holder
4 December 2013

The BMW i8 hybrid supercar is sold out until the end of 2014, despite deliveries to customers not beginning until next year.

The £100,000 carbonfibre-bodied car is powered by a 1.5-litre petrol engine and electric motors, and records a 0-62mph time of 4.4sec despite averaging 113mpg on the official combined fuel-economy cycle. However, BMW's head of marketing, Ian Robertson, revealed that pre-orders already account for the entire run of 2014 production.

"We are delighted with the interest in the car, which will stand at the heart of what BMW is about - performance and sustainability," said Robertson, who did not elaborate on how many i8s would be built in 2014.

Robertson also revealed that BMW has been inundated with test drive requests for the BMW i3 city car. Such is demand, at the current rate of uptake following test drives, BMW insiders estimate it could be up to six months from ordering a car to final delivery.

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Comments
8

4 December 2013
I have no idea would want to spend £100,000 on an i8, when you could buy an F-type, Porsche 911, Audi R8.......

4 December 2013
[quote=pychris]I have no idea would want to spend £100,000 on an i8, when you could buy an F-type, Porsche 911, Audi R8.......[/quote] Someone whose company can purchase the car, and who can subsequently drive a supercar as a company car with virtually no BIK tax.

4 December 2013
[quote=pychris]I have no idea would want to spend £100,000 on an i8, when you could buy an F-type, Porsche 911, Audi R8.......[/quote] Why do you assume the i8 to be necessarily any less desirable than the cars you mentioned?

4 December 2013
To embrace the future, to be different although I do agree I'd rather have a 911.

4 December 2013
It all depends on the actual number of i8s they will be producing during 2014. If I am in the market for a £100K car, the i8 won't be on my short list..

4 December 2013
It's always good to buy something that no one else has got.

4 December 2013
interesting piece of news. The one about the I8 as well as the I3.

5 December 2013
Regardless of how it is powered, it just looks cool, like something from Tron. That will be enough for most people.

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