A luxurious, Maybach-rivalling four-door coupé could join the new 8 Series as part of BMW's push upmarket
James Attwood, digital editor
23 August 2018

BMW design director Adrian van Hooydonk has hinted that a 9 Series four-door coupé to rival the Mercedes-Maybach S600 could be on the cards as part of the brand’s push into the high-end luxury market.

The German marque recently launched a new 8 Series to take on the Porsche 911 and Mercedes S-Class, as part of plans to move the top end of its range further into the premium market. That strategy is likely to include a number of new models, which could include a 9 Series.

When asked whether BMW had plans for a 9 Series, van Hooydonk said: “Let’s say this: we won’t stop here [with the 8 Series]. Obviously our job is to have more ideas than the company can build, because the other way round would be very bad.

“My team and I are now looking at 2021 and beyond – as far out as 2030. We have a lot of plans.”

Insight: how BMW is reinventing its design and going upmarket

BMW has been evaluating the launch of a range of upmarket cars for years, and has recently introduced a new design language designed to appeal to a high-end audience.The recently launched 8 Series coupé is the first model to carry that name since the original went out of production in 1999, and is set to be followed by a four-door coupé version late next year.

Van Hooydonk added that the 8 Series was just the start of a “new chapter”, saying: “The coupé will always kickstart the next level in design. The same is true for this car.”

The 8 Series shares platform elements with the 7 Series saloon, and such architecture would likely underpin a future 9 Series, which would also share engines with those cars. The 8 Series range includes a 4.4-litre 523bhp V8 petrol engine in the M850i, and a 3.0-litre inline six-cylinder diesel producing 316bhp in the 840d. A mild hybrid version is understood to be on the way.

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A large four-door coupé would likely prove particularly popular with high-end buyers in China, while a 9 Series would also tie in with the potential expansion of BMW’s SUV and electric i ranges. The firm has already trademarked every model name between i1 and i9, iX1 and iX9, and between X1 and X9.

Van Hooydonk also said that the growth of the i brand has given BMW the freedom to push into the premium market: “The i brand has created a lot of opportunities for us, both in the acceptance of new technologies, and also in the acceptance of new design. [In terms of design], a car like the i8 opened doors to us we didn’t even know were there.”

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Comments
21

23 August 2018

  I think so, might you though, what name could they use.....?

Peter Cavellini.

23 August 2018

LOL just like Audi.....filling up numbers

I thought all odd number should be 4 doors saloon or wagan and even numbers should be 2/4 doors coupe, convertible....

23 August 2018

maybe BMW is starting a new gimicky and trendy segment (just like the 4 door coupe), the 2 door sedan!

BMW should at least improve the styling and appeal of the bland and unmemorable 7-series first before venturing into the ultra-luxury segment. It just looks like a big bloated version of the 3- and 5-series.

if BMW wants to make a statement than I think a large luxury shooting brake model would be exciting and appealing and mos appropriate. The 1998 Z3 coupe was such a nice departure for BMW which the model eventually reached cult status even with non-BMW fans.

23 August 2018

If I was going to spend this sort of money on a car I’m not sure I could justify spending it on a BMW. Yes BMW make good premium cars but at this level I’m not convinced. Then again what other large saloons apart from the Maybach can you buy that’s cheaper than a Rolls Royce?

23 August 2018
TStag wrote:

If I was going to spend this sort of money on a car I’m not sure I could justify spending it on a BMW. Yes BMW make good premium cars but at this level I’m not convinced. Then again what other large saloons apart from the Maybach can you buy that’s cheaper than a Rolls Royce?

Agree, it'll never happen but if I was in the market for an ultra-luxury saloon, it wouldn't be from the same badge as the chavved up 3 series that are everywhere.

The E38 7 series was nice though.

23 August 2018
I thought Rolls Royce's range performed the market role of a putative 8 and 9 series?

23 August 2018

anyone seen or heard from Symanski droning on about how 20 years ago he had a BMW that was a bit of a duffer therefore a 9 Series is going to be rubbish?

23 August 2018

Making a four door coupe even bigger than the upcoming 8 GC (which looks like its gong to be 5+m) doesn't seem plausable, and I agree that the regular BMW brand doesn't have the kudos to pull this off. Maybe the i brand will give BMW the opportunty to convince customers that less = more...

23 August 2018

  Saloons are to make a comeback!, apparently the current generation see SUV’s as old fashioned, something your Parents drove, their being persuaded the Saloons with loads of tech are what they need in there busy lives......,read this in another leading weekly Mag.

Peter Cavellini.

23 August 2018
Peter Cavellini wrote:

  Saloons are to make a comeback!, apparently the current generation see SUV’s as old fashioned, something your Parents drove, their being persuaded the Saloons with loads of tech are what they need in there busy lives......,read this in another leading weekly Mag.

Peter I sincerely hope this is true!!

I was pinning my hopes on maybe fastback-hatch saloons like the new 508 being the future. I do see crossover SUVs as a bit bland, like MPVs were about 15 years ago.

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