With a current range of seven models, Audi RS boss has revealed the range will increase to 15 models by early 2018
10 November 2016

AMG’s rival performance brand, Audi Sport, is set to double its range of RS performance models in the next 18 months, according to the division’s new boss, Stephan Winkelmann.

Audi currently has seven RS models, including the R8 and both hard and soft-top TT models, and a further eight will be launched by early 2018, Winkelmann has revealed.

“There is more to come,” he said. “We have one company, one name and we have a brand. But we will remain exclusive.”

The RS range includes hot versions of the A3, Q3, TT, A6 and A7. That will spread to other models over the next 18 months, but Winkelmann wouldn’t be drawn on which models and when. The A1, A4 and Q5 are likely candidates and a more focused R8 is also a possibility.

The former Lamborghini boss took over the RS brand in February. As part of the development of the business, Quattro, RS, Audi Exclusive and the customer car division of Audi Sport are being rolled into one organisation.

Winkelmann has vowed to develop RS in a different direction from that of AMG, whose sales are soaring.

Our Verdict

The third generation Audi TT
The first generation Audi TT was launched in 1998

Can the juggernaut sports coupé roll on to even greater success, or has Audi's icon lost its edge against more purpose-built machines?

Find an Autocar car review

Driven this week

  • MG 3 Exclusive 2018 review static front
    17 August 2018
    First Drive
    Aggressively priced supermini steps up interior game, but lacks performance...
  • BMW M5 2018 long-term review hero front
    17 August 2018
    First Drive
    We rate the new F90 generation M5 as best in class. Will we think the same...
  • Volkswagen Touareg 2018 road test review hero front
    17 August 2018
    Car review
    The new version of the big 4x4 is now Volkswagen’s flagship model. Is the...

“We are not going to do what they do,” he said. “We have a lot of plans but are not revealing them yet. It is better to under-promise and over-deliver.”

While AMG has doubled its sales over the past couple of years to 80,000 units, Audi may break through the 20,000-unit level this year. “We will experience double-digit growth this year,” added Winkelmann.

But while AMG is mulling more stand-alone models, Winkelmann is non-committal about adding a second unique RS product. “Let’s see,” he said.

Julian Rendell

Join the debate

Comments
2

10 November 2016
...and RS version on an RS version. ARSquared, say?

No manual - no fun

10 November 2016
RS1, RSQ2, RSQ5, RS4, RS4 Avant, RS5, RS5 Convertible, RS5 Sportback
Or maybe not.

Add your comment

Log in or register to post comments

Our Verdict

The third generation Audi TT
The first generation Audi TT was launched in 1998

Can the juggernaut sports coupé roll on to even greater success, or has Audi's icon lost its edge against more purpose-built machines?

Find an Autocar car review

Driven this week

  • MG 3 Exclusive 2018 review static front
    17 August 2018
    First Drive
    Aggressively priced supermini steps up interior game, but lacks performance...
  • BMW M5 2018 long-term review hero front
    17 August 2018
    First Drive
    We rate the new F90 generation M5 as best in class. Will we think the same...
  • Volkswagen Touareg 2018 road test review hero front
    17 August 2018
    Car review
    The new version of the big 4x4 is now Volkswagen’s flagship model. Is the...