Audi will launch 20 new cars by 2025, half of them electric, as it pushes to only launch new EVs worldwide from 2026.
Speaking at the German firm's annual conference, Audi CEO Markus Duesmann hailed the announcement as being “on the verge of the biggest product initiative in our history”.
He said: “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We've set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”
This will start with the Audi Q6 E-tron, an SUV confirmed to arrive at the end of the year and the first to use the versatile PPE platform. It will also be the first EV built at Audi’s Ingolstadt plant.
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Duesmann also reaffirmed Audi's plan to end production of ICE cars in 2033 – seven years after the final new model would have launched – and gradually phase out its ICE models as it grows its EV line-up.
The firm is aiming to achieve net-zero emissions by 2050.
He said: “Sales of all-electric models increased by 44% year on year [in 2022]. The high demand for our Audi Q4 E-tron, Audi E-tron GT and Audi E-tron models confirms that we're on the right track toward e-mobility.”
Speaking about the start of 2023, Duesmann added: “Demand for e-mobility remains high. In January and February 2023, our sales of all-electric vehicles worldwide were up almost 40% compared to the same months last year.
February also marked the launch of the Q8 E-tron in most European countries.
“We have some 20,000 pre-orders on the books, confirming that demand for sustainable electric mobility is booming.”