1.8 million sales over last 12 months have left Audi optimistic for the future; car maker will use money to launch 20 new and upgraded models in 2016

Audi has pledged to produce 20 new or upgraded models before the close of 2016 and to launch its first all-electric SUV by 2018, with an injection of £2.4 billion worth of investment following its most successful year of sales yet.

The new models will include the all-new Q2, the SQ7 TDI and the Q7 e-tron, which uses a hybrid powertrain and can travel up to 35 miles in full-electric mode, and a new SUV due in 2018 that will be badged as the Q6. The all-new car will use an electric drivetrain and take influence from Q5 e-tron concept of 2015.

New Audi Q5 revealed at Paris motor show - get the latest here

Audi made the announcements after it had revealed that the last financial year was its most successful ever as it sold 1.8 million cars, about 600,000 more than the year before. The car maker has already delivered 620,100 cars in the first four months of this year, representing a 4.9% increase on the same period in 2015.

Brand CEO Rupert Stadler said at the car maker’s Annual Meeting event that Audi will invest £2.4 billion into the business before the close of 2016, in order to maintain progress and grow profits further.

Audi’s operating profits for the last financial year amounted to €4.8 billion (about £3.8 billion), proving that the financial constraints of the VW Group emissions scandal have had little effect on overall performance.

Audi also confirmed its intentions to digitliise its range and business processes, suggesting it could follow suit of Mercedes, which has invested heavily in offering digital service options that will allow customers to do things such as book showroom appointments or even buy a car through its website and app.

Stadler is so confident in Audi’s rate of progress in digital technology that he expects it to produce a driverless car within a decade. “By 2025, we will see fully autonomous driving,” he said.

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Comments
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13 May 2016
Great,Now Audi also allow customers to buy car though its website & app. Now new era has come in auto sector. Waiting for the first electric car made by Audi...

13 May 2016
Kuldeepuk wrote:

Great,Now Audi also allow customers to buy car though its website & app. Now new era has come in auto sector. Waiting for the first electric car made by Audi...

Poor dealers have to put up with test drive requests from people not planning on putting money their way, or do Audi drivers not even care what it drives like and not bother? They have become the epitome of bland White goods on the roads, appliances - Bosch washing machines rather than Electrolux granted. Now with Jaguars and BMWs all looking the same too the roads are a sea bland. No wonder we need more devices in cars to stop us nodding off!

13 May 2016
Audi's sales record is surprising, for one of Audi's two best features - styling and material quality - is long past its best. While the perceived quality of an Audi is still exemplary, styling has gone cautious if not exactly bland (there are still delightful touches). Compare, say, the Q7 with Volvo's XC90 in terms of visual desirablity, Nordic design is way ahead of Teutonic form. Also shows that a European car company owned by the Chinese can be a good thing. Anyone out there to revive Saab?

13 May 2016
Audi is the epitome of the boring, overpriced executive car; even more so than BMW and Mercedes. It's just a badge with a history and some snob value - no more than that. You can get a Skoda or a Seat with the same engine for much less money, though maybe without the fluffy internal fittings that car reviewers seem to like so much. And even a Peugeot 508, which is a very decent large saloon is going for peanuts from car brokers. Why spend £30-35k when you can spend £20k and get practically the same car with the same or very similar engine? As they used to say, there is one born every minute.......

13 May 2016
I agree on every observation Tancred1967 made. Utterly true. What is also true is that Audi has gone into a design coma, a repetitious, tired iteration of the same style. One supposes it's the consequence of fear of changing, fear of losing customers if they show any degree of daring. In any case, the overall view is boring, boring and boring.

13 May 2016
Tancred1967 wrote:

Audi is the epitome of the boring, overpriced executive car; even more so than BMW and Mercedes. It's just a badge with a history and some snob value - no more than that. You can get a Skoda or a Seat with the same engine for much less money, though maybe without the fluffy internal fittings that car reviewers seem to like so much. And even a Peugeot 508, which is a very decent large saloon is going for peanuts from car brokers. Why spend £30-35k when you can spend £20k and get practically the same car with the same or very similar engine? As they used to say, there is one born every minute.......

Actually one born every minute would give just over half a million, Audi sold more than 3 times that. Epitome of boring, R8, TT RS, S3, S1, RS, hardly boring compared to a Seat. Various sub-bands might use the same engine but then people don't make their decision on the engine they go by looks etc. Which is why Seat struggle regardless of the engine. p.s Porsche are at it too, sometimes they share VW engines but keep it quite.

 

Hydrogen cars just went POP

13 May 2016
For all the "its all the same car" people. Go and drive these cars. You will see and feel clear reasons for different pricing, not limited to NVH (VW and Audi are noticably quieter than Skodas or Seats), ride quality and handling in addition to the soft touch materials and improved material quality, not limited to better higher quality seating. They do feel somewhat related, but each brand offers improvements commensurate with their price.

13 May 2016
Not to mention a bit silly.

13 May 2016
I think it is remarkable that Audi are so successful when they offer such tired styling and total lack of any excitment or flair. The interiors are of course, highly impressive and the image is mostly very good. However a test drive has always left me vaguely disappointed...it is very nice...very good, well made, nice to be in and very efficient but never actually a car you would ever WANT...as In "must have it". It is a car the Boss gives you being the best widget salesman/saleswoman. Do you wake up wanting to drive it?....However, a very bright, young thinking, dynamic and hard working mother near me has just sold her 55 plate TT and bought a 15 plate Astra diesel....and I feel disppointed for her. Maybe the "brand" idea has more going for it than we think!

13 May 2016
I think it is remarkable that Audi are so successful when they offer such tired styling and total lack of any excitment or flair. The interiors are of course, highly impressive and the image is mostly very good. However a test drive has always left me vaguely disappointed...it is very nice...very good, well made, nice to be in and very efficient but never actually a car you would ever WANT...as In "must have it". It is a car the Boss gives you being the best widget salesman/saleswoman. Do you wake up wanting to drive it?....However, a very bright, young thinking, dynamic and hard working mother near me has just sold her 55 plate TT and bought a 15 plate Astra diesel....and I feel disppointed for her. Maybe the "brand" idea has more going for it than we think!

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