Audi believes its new A6 Avant, which fits into a class associated with maximising practicality, will appeal to buyers as much for its striking design as its large boot.
One of the key team members behind the shape of the 2018 estate is Helmut Jung, the A6 Avant's exterior designer. We catch up with him to gauge his thinking behind the model's look.
What were the inspirations for the car?
“The Quattro is clear to see – especially on the wheel blisters and across every new car we launch. It is our reference point now. For ‘wow’ factor I looked at the 100 Avant. Then we had the prologue concept, which really pointed us in this direction. The goal was really to make a little bit of the drama of an RS model available for everyone.”
Were there areas where your designs needed reining in?
“This is a more expressive car. The goal was to ensure that it looks good for ever more; not just capture the imagination now and age badly over time. We are a progressive brand, not a brash one.”