Roof can be painted in a different colour to the Audi A1's body
18 January 2010

The new Audi A1 will be available with a roof painted in a different colour to the body when it goes on sale later this year. The car’s exterior designer, Jürgen Löffler, said that the “contrasting roof arch traces the roofline of the A1.” Buyers will be able to order the roof in what Audi described as “a variety of colours, regardless of the body colour of the car.”

See the Audi A1 teaser and spy pictures so far, plus artist's impressions

Audi will unveil the A1 at the beginning of February, followed by its launch at the Geneva motor show in March.

The car has been created to give Audi a rival for the likes of the Mini and the Alfa Romeo Mito.

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Audi A1

The A1 is a stylish, high quality and competent supermini, if a little expensive, but does it have the edge over the Mini hatch, Seat Ibiza and the Ford Fiesta?

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Comments
15

18 January 2010

Just because MINI do it, doesn't mean Audi should. It's kind of like that Golf advert where people who drive other cars say things like "feels just like a Golf". Except this time people are going to say about the Audi, feels just like an expensive rip off!

18 January 2010

Whatever colour they are, those roof arches (AND the dumpy shape) remind me horribly of the Citroen Pluriel (?sp)!

18 January 2010

Audi!, who do you think you are kidding?, this is like just jumping on the gravy train, how many niche cars do we need?, what we really need is cheap to run, kind to the enviroment transport not just another "must have" Audi, after all Audi was born out of the resurgence of VW the so called at one time "peoples car" car company, a question, how much profit would you make of a cheap to make mass produced car as compared to an expensive one sold in limited numbers?

Peter Cavellini.

R32

18 January 2010

I've said it before about Autocar and Audi - why do Autocar keep posting articles on their website that are complete non-stories. Are Audi actually paying Autocar to run these stupid "news" stories to keep their new model in the limelight.

So what if the car gets a different colour roof to the main bodywork - tell us this at the official launch or at the road test instead of posting stupid stories every other day.

What next - "New Audi A1 has a leather steering wheel" shock story under "Breaking News". Autocar get real and stop force-feeding us with this rubbish.

18 January 2010

Wowee............fabulous. I think I agree with everyone else, just because MINI and others are offering this option does not mean it's a good idea for Audi to follow suit. I had always thought that the Audi brand was a bit "above" that kind of thing.


Enjoying a Fabia VRs - affordable performance

18 January 2010

Hmmmm......surely if someone wanted a car with a different colour of roof, they'd buy a mini? This two tone option is available on the Citroen DS3, and EVEN the Skoda Fabia and Suzuki Swift. Is this the company that Audi needs? Hardly......

I do suspect though that most A1 buyers wouldnt be bothered with this feature, its synonymous with the Mini and if your not drivin a Mini then your probably no longer interested in the gimmick and it's worn off.

I am however a big fan of Audi, so this is a disappointing move to say the least

18 January 2010

'Snip-it' stories are posted about all new cars - its to build up anticipation and the release of them by the manufacturers is called marketing. Autocar no more favours Audi than it does any other make. Its all down to personal preferences as to how they are perceived. This also applies to perceptions on cost and value for money. Audis are not especially expensive and you only have to look at today's supemini test to see how misplaced perceptions can be - VW Polo cheaper than either Ford Fiesta or Citroen C3 but that doesn't mean to say people won't buy all three.

18 January 2010

Its all lead by marketing not imitation. Its about maximizing the money people spend on their car. What Mini has shown is that poeple are prepared to spend money by make their cars 'unique'. The only way to justify buying an expensive small car is by thinking that something about it makes you unique. Individualizing cars acheives that, although all it really is only a way of making people spend 25% more on thier purchase. Expect this car to come with any number of interior colours, and ways of making people think that thier purchase is unique. A differnet colour roof is just another way to make people spend a lot on something that costs nothing.

18 January 2010

Whatever you think of it there is at least a 'historical' reason for the contrasting colour roof on the MINI, as seen on the original racing models in the 60's. Audi do not, as far as I know have such a connection, and you only have to look at how odd the Fabia looks with this feature to see that it doesn't always work. Audi should be coming up with some other way of individualising this model, something unique to them, rather than trying to imitate..

18 January 2010

[quote Autocar]The new Audi A1 will be available with a roof painted in a different colour to the body when it goes on sale later this year.[/quote]

Still a Polo.

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