Picture of Audi A1 with Justin Timberlake posted on Facebook
17 December 2009

The first image of what is believed to be the production version of the Audi A1 has leaked out ahead of the car's official unveiling at the Geneva motor show in March.

Audi has signed Justin Timberlake as an ambassador for the brand, and the picture posted on Facebook indicates that part of his role will be to promote the firm’s new supermini.

Earlier this week, Audi launched an internet campaign designed to drip-feed Audi A1 information ahead of its official launch. The first teaser pics - created by a graffiti artist – were posted, along with an interview with Audi boss Rupert Sadler and two of the car’s designers.

The upmarket supermini, due to go on sale at the end of 2010, is likely to be priced from around £13,000 for the base three-door model, although the bulk of the range will retail at between £15,000 to £20,000.

The new A1 will share a lot of mechanicals with the recently launched VW Polo. Exact details are scarce, but it’s likely to be powered by a range of existing VW Group engines and some newly developed motors.

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Audi sources say that the company is keen to offer A1 buyers a similar ownership experience to that of the Mini. That’s likely to include a wide range of options to personalise your car. The company is also planning an all-in service package, designed to give a fixed ownership cost over three or five years.

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Comments
24

17 December 2009

What a boring looking little car.

17 December 2009

[quote Chris576] What a boring looking little car.[/quote] Quite. Good range of photos though.

17 December 2009

Hmmm. Im not the biggest Audi fan, but Im glad they kept the silver pillars from the concept, & I guess the headlights & clamshell bonnet give it a SLIGHTLY different look from the rest of the range.

Its not the most original forward-thinking design in the world though, which is a shame, they are capable of more innovative design (eg A2, original TT). This car in the picture, LED lights aside, easliy looks like it could have been launched in 2004/2005.

Im sure it will be a big seller though. Personally I prefer VWs recent Up! Lite concept, which looked much more futuristic.

currently a happy owner of a Mitsubishi Shogun Pinin :)

17 December 2009

Bah, too expensive.

17 December 2009

Appears that teaser has now been deleted and replaced with a pic from the current range. Oh well, nothing to see here then.

17 December 2009

Well, I must say this breaks completely new ground for Audi.

If I want an autonomous car, I'll take a taxi.

17 December 2009

Not the best of pics and why is Justin Timberlake in it, his expression looks likes he's just about to get run over. I'd rather see the car properly without all these irratating teaser pics, it just makes me switch off completely, hopefully someone has time to care and get excited by it all

17 December 2009

oh dear.... as an Audi owner I quite like the brand I have been to the factory and had a holiday in Bavaria in Austria with an R8 from the factory and came away thinking how professional and customer aware they are over there, so why oh why do they need Trouser snake to promote the brand. This is a very sad day indeed. Can't wait to get some other car not promoted by idiot Michael Jackson wannabes.

Oh yeah and the car looks mediocre...

17 December 2009

[quote autohead]

oh dear.... as an Audi owner I quite like the brand I have been to the factory and had a holiday in Bavaria in Austria with an R8 from the factory and came away thinking how professional and customer aware they are over there, so why oh why do they need Trouser snake to promote the brand. This is a very sad day indeed. Can't wait to get some other car not promoted by idiot Michael Jackson wannabes.

Oh yeah and the car looks mediocre...

[/quote]

look, you're right, but get a grip.

the target customer demographics of the R8 and A1 are as dissimilar as it's possible to be. the R8 appeals and is targeted at you - MALE, wealthy, older than 18-25, etc. the A1 is - FEMALE, loaded daddies, 18-30 etc. It's a girl's car for chrissake, which is where yer man Timberland comes in. so let's not get too hung up on Audi trashing the whole brand just because they have to sell £15k first cars for daddy's girls as well as macho £100k sportscars to alpha males. PS thought Bavaria was in Germany.

17 December 2009

I quite like the current crop of premium superminis, and this looks pretty good IMO. I'd buy one.

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