Amazon is adding cars to its online catalogue, and it’ll be selling them in the UK before anywhere else

Amazon is planning to sell cars online in Europe, starting with the UK. 

The online retail giant is branching out into online automotive retail, after launching its online car information database last year in the US. Auto News Europe reports that "Amazon seeks to fill this gap in its catalogue".

The brand has also been hiring executives from across the industry to get the effort off the ground, with, according to an automotive consultant, healthy paychecks. It’s reported that Christoph Moeller, partner in charge of automotive industry operations at the Oliver Wyman management consultancy, has already been hired.

Amazon will face competition for online car sales from manufacturers such as Hyundai, Peugeot and Smart which are already active in online retailing, and from other multi-brand sellers including Autocar's sister titleIt already sells the Fiat 500 and Panda through its Italian website via a trial that has been extended and broadened to long-term leasing. 

An Amazon spokesman said that the company doesn’t comment on rumour or speculation. 

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13 June 2017
Can't wait for the Yodel delivery driver to try and hide it in your wheelie bin because you were out.

13 June 2017
And they are going to need one hell of a bigger delivery drone!

13 June 2017
Whilst the media pontificates over Amazons exact intentions what is abundantly clear, and has been for many years, is that the current retail model for selling cars is deeply flawed and hence the opportunity to largely replace it with a superior offering is too tempting a proposition for Amazon to ignore. With over half of car sales attributed to the fleet sector, combined with the rapid increase in both PCP and PCH offerings in the retail sector, the UK is a sophisticated and complicated market to penetrate due to those intricacies and the vested interests of manufacturers and PLC-type dealer groups. Amazon has the might and retailing insight to accomplish a significant shake-up in the marketplace though whether it has will gain sufficient traction within the sector to force the 'prestige' manufacturers to change a deep-rooted marketing ethos is far from a foregone solution. Just Google (sic) Virgin Cars to witness another failed attempt to shake up the market...

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