Amazon is adding cars to its online catalogue, and it’ll be selling them in the UK before anywhere else

Amazon is planning to sell cars online in Europe, starting with the UK. 

The online retail giant is branching out into online automotive retail, after launching its online car information database last year in the US. Auto News Europe reports that "Amazon seeks to fill this gap in its catalogue".

The brand has also been hiring executives from across the industry to get the effort off the ground, with, according to an automotive consultant, healthy paychecks. It’s reported that Christoph Moeller, partner in charge of automotive industry operations at the Oliver Wyman management consultancy, has already been hired.

Amazon will face competition for online car sales from manufacturers such as Hyundai, Peugeot and Smart which are already active in online retailing, and from other multi-brand sellers including Autocar's sister titleIt already sells the Fiat 500 and Panda through its Italian website via a trial that has been extended and broadened to long-term leasing. 

An Amazon spokesman said that the company doesn’t comment on rumour or speculation. 

Read more: 

Second Rockar Hyundai digital car store opens in London

Hyundai boss: car sales on the cusp of a revolution

Jaguar Land Rover to open Rockar digital store

Audi opens first digital showroom

Our Verdict

Volvo S90

Sweden guns for Germany’s big-hitters with a new full-sized exec

Join the debate

Comments
3

13 June 2017
Can't wait for the Yodel delivery driver to try and hide it in your wheelie bin because you were out.

13 June 2017
And they are going to need one hell of a bigger delivery drone!

13 June 2017
Whilst the media pontificates over Amazons exact intentions what is abundantly clear, and has been for many years, is that the current retail model for selling cars is deeply flawed and hence the opportunity to largely replace it with a superior offering is too tempting a proposition for Amazon to ignore. With over half of car sales attributed to the fleet sector, combined with the rapid increase in both PCP and PCH offerings in the retail sector, the UK is a sophisticated and complicated market to penetrate due to those intricacies and the vested interests of manufacturers and PLC-type dealer groups. Amazon has the might and retailing insight to accomplish a significant shake-up in the marketplace though whether it has will gain sufficient traction within the sector to force the 'prestige' manufacturers to change a deep-rooted marketing ethos is far from a foregone solution. Just Google (sic) Virgin Cars to witness another failed attempt to shake up the market...

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK