Currently reading: Second Rockar Hyundai digital car store opens in London
New-style car showroom at Bluewater Shopping Centre in Kent has been joined by a second outlet at Westfield in Stratford, east London
Matt Burt
News
2 mins read
2 December 2015

Hyundai has opened the second of its Rockar-branded digital retail stores in the south east of England.

Read more: Jaguar Land Rover to open Rockar digital store

The new Rockar Hyundai store at Westfield London in Stratford, east London, opened on 2 December. The store measures 250 square metres and plays host to five Hyundai models including the Tucson, i20 and i10.

The Rockar stores aim to revolutionise the car-buying experience for customers by blending online and offline retailing as well as staffing the stores with brand-expert ‘angels’ as opposed to salespeople on commission-based pay.

Visitors can book test drives at an on-site Experience Centre, and Rockar Hyundai also has a servicing department so existing Hyundai customers can get their car serviced while they shop.

The first store has been up and running at the Bluewater Shopping Centre in Kent for just over a year. Since then 163,000 people have visited, with 18,200 of those attending in the most popular month.

Rockar Hyundai has been instrumental in helping the Korean manufacturer to reach new and younger customers. 94% of buyers have been new to the brand and the average age is 39 years old, with 54% of the customers being female.

Tony Whitehorn, President and CEO of Hyundai Motor UK, said: “We have been really impressed by the positive public reaction to our first Rockar Hyundai store, and we’re confident that the new site at Westfield London will continue to attract more people to our brand.”

Rockar Hyundai at Westfield features 18 ‘angels’, 11 interactive tablets and an Experience Centre with 20 cars available for test drives. 

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5wheels 2 December 2015

Way to go

This is clever marketing. Number crunchers must have done their homework to get away with high staffing and salary based. I aso noted the high proportion of ladies attending - slowly but surely the ladies will become 80% of the buyers as the husbands/bf/lovers have company hacks to toddle around in