Rolls-Royce will follow up its first EV, the Spectre coupé, with all-electric successors to the current Cullinan SUV, Ghost saloon and Phantom limousine.
Speaking to Autocar in the wake of the announcement that Rolls-Royce sold more cars in 2021 than in any previous year in its 117-year history, CEO Torsten Müller-Ã–tvös said it’s important that each model is replaced by an EV alternative as the firm progresses towards a pure-electric line-up by 2030.
The British firm will refresh its current range in the coming years but won’t launch any more combustion models, making the Mk2 Ghost the final petrol-powered Rolls-Royce to be introduced.
Müller-Ã–tvös highlighted the UK government’s planned 2030 ban on new ICE car sales as a particular incentive but said: “We aren’t only driven by legal: we’re also driven by our fairly young clientele worldwide, and we’re seeing more and more people asking actively for an electrified Rolls-Royce.”
The age of the average Rolls-Royce buyer has dropped sharply in recent years to just 43, and Müller-Ã–tvös notes that “quite a lot of our clients already own an electric car, be it a Tesla, a BMW or some other model”, and so have experience when it comes to operating EV chargers and range management.
He wouldn’t be drawn on the technical details of Rolls-Royce’s future EVs beyond confirming that “the entire portfolio will be electrified”. The Spectre’s 150 million-mile testing programme will no doubt inform the development of its future range-mates, accelerating the lead time of each EV based on Goodwood’s Architecture of Luxury.
Electrifying the entire portfolio, said Müller-Ã–tvös, is “a huge task for a relatively small company”, but the required investment won’t automatically translate into more expensive cars. “We never price ‘cost-driven’, we price ‘segment-driven’ and ‘substance-driven’,” explained Müller-Ã–tvös, emphasising that the Spectre – which will arrive in 2023, shortly after the similarly shaped Wraith bows out – will be priced according to its positioning rather than its powertrain.