Currently reading: All current Rolls-Royce models to go electric by 2030
CEO details plan to follow up 2023 Spectre coupé with EV versions of Phantom, Cullinan and Ghost

Rolls-Royce will follow up its first EV, the Spectre coupé, with all-electric successors to the current Cullinan SUV, Ghost saloon and Phantom limousine.

Speaking to Autocar in the wake of the announcement that Rolls-Royce sold more cars in 2021 than in any previous year in its 117-year history, CEO Torsten Müller-Ötvös said it’s important that each model is replaced by an EV alternative as the firm progresses towards a pure-electric line-up by 2030.

The British firm will refresh its current range in the coming years but won’t launch any more combustion models, making the Mk2 Ghost the final petrol-powered Rolls-Royce to be introduced.

Müller-Ötvös highlighted the UK government’s planned 2030 ban on new ICE car sales as a particular incentive but said: “We aren’t only driven by legal: we’re also driven by our fairly young clientele worldwide, and we’re seeing more and more people asking actively for an electrified Rolls-Royce.”

The age of the average Rolls-Royce buyer has dropped sharply in recent years to just 43, and Müller-Ötvös notes that “quite a lot of our clients already own an electric car, be it a Tesla, a BMW or some other model”, and so have experience when it comes to operating EV chargers and range management.

He wouldn’t be drawn on the technical details of Rolls-Royce’s future EVs beyond confirming that “the entire portfolio will be electrified”. The Spectre’s 150 million-mile testing programme will no doubt inform the development of its future range-mates, accelerating the lead time of each EV based on Goodwood’s Architecture of Luxury.

98 Rolls royce spectre ev render as imagined by autocar

Electrifying the entire portfolio, said Müller-Ötvös, is “a huge task for a relatively small company”, but the required investment won’t automatically translate into more expensive cars. “We never price ‘cost-driven’, we price ‘segment-driven’ and ‘substance-driven’,” explained Müller-Ötvös, emphasising that the Spectre – which will arrive in 2023, shortly after the similarly shaped Wraith bows out – will be priced according to its positioning rather than its powertrain.

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The future electric Phantom therefore won’t necessarily cost more than the current V12 petrol-engined car’s £374,400 starting price.

A priority for the Phantom EV and its range-mates will be exhibiting characteristics that compensate for the loss of Rolls-Royce’s venerable V12, which will bow out in 2030. The firm’s electric powertrain will therefore be “very torquey”, promised Müller-Ötvös, and will allow for “waftability, silent movement, a magic carpet ride, utmost quality and so on”.

Q&A: Rolls-Royce CEO Torsten Muller-Otvos

93 Coachbuild torsten

Will you be able to maintain profit margins with EVs?

“One thing is clear: we will never bring a car to market that isn’t as profitable as the combustion-engined cars. That’s my credo. I would like to drive contribution margins per car, because I’m in the business of making profit: that’s my task in the BMW Group, not making volume.”

How will you leverage the scale of the BMW Group as you move into the EV era?

“We’re leveraging the BMW Group’s scale as we have done in the past: in a very intelligent way. We’re using components from the group which fit us, which make a Rolls-Royce truly a Rolls-Royce. We aren’t into rebadging existing bodies from mass-manufactured cars as Rolls-Royces, so we take components. We would be foolish not doing so.”

Will you integrate the group’s autonomous driving systems? 

“We will introduce autonomous driving once it makes complete sense for our clients. So far, we haven’t reached that state. This segment is very different: you hardly see people driving from London to Edinburgh and so on; you see commuting traffic into and outside of cities, and mostly for fun. That’s why now only 20% of Rolls-Royces are chauffeur-driven. When I started here [in 2010], it was 80% chauffeur-driven, and I think that indicates that particularly younger drivers are quite keen to sit behind the wheel and drive the cars themselves.”

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So could we see more sporting Rolls-Royces aimed at keen drivers?

“I wouldn’t use the word ‘sporting’. We have found a lovely sweet spot with how we tune Black Badge cars. I think we’ve already made the Ghost Black Badge is as sporty as any Rolls-Royce will get regular Ghost more appealing for self-drivers than ever before, and Black Badge is the cherry on the cake for the real self-driver. I will leave it like that for the moment, because the one thing I will never compromise is comfort. The sportier you go, the more compromises you need to make on the comfort side. Comfort is what makes people buy Rolls-Royces.”

Felix Page

Felix Page
Title: News and features editor

Felix is Autocar's news editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

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Tonrichard 1 February 2022

I don’t question Rolls Royce’s engineering logic to switch to electric power trains as it is easier to deliver the peerless refinement than with an ICE but with so many of their customers being Middle East Shiekh’s, or members of their extended Royal Families, and third world autocrats you have to wonder how many customers they are going to lose. Displays of conspicuous consumption will increasingly be frowned upon in the wealthy west. 

Scribbler 1 February 2022

It will be interesting to see what Rolls Royce does to minimise the weight of all these new models. Their current models are not exactly light.

amarts 1 February 2022

Sounds good - but it is only 6000 electric cars. At the moment governments are taking the easy option of facilitating Electric despite all the known envirnmental issues. They are doing exactly the same things as they did when they facilitated Diesel as an environmentally beneficial solution to emissions despite knowing that particulates are carcinogenic (we knew this at Jaguar in the mid 80s).  So...until they change, countries, councils and fuel stations will focus on improving the 'charging' network instead of looking into Hydrogen as the better alternative. The Hindenberg was 85 years ago..hydrogen fueled vehicles have come along way since then...


Confirmation Bias 1 February 2022

How far have they come in 85 years? How many were sold in the UK last year? It's a dead duck. Where are all the announcements for new hydrogen cars, compared to BEVs?

You still need electricity to produce hydrogen - it's more efficient to put it straight in cars. Never mind safer and simpler. People cling onto hydrogen because it's still a bit like an ICE, and they can't let go.

The market has spoken and it's chosen battery. 

BastianZ 6 February 2022
You must think about people's taste, not all likes electric vehicles, and if we tall about environment, batteries production pollute a lot and they spend 10,000lts of water for its production, and a lot electricity comes from thermoelectric and hydroelectric and they harm al Lot the environment, the future is not the electricity, the ecology yes it is, and You have a lot biofuels that you make with waste and recycled materials, like renewable diesel and eco-electricity.