Currently reading: Alfa Romeo Giulietta replacement remains a possibility
Alfa CEO suggests firm's improving profitability could pave the way for a return to the hatchback segment

Alfa Romeo could return to the hatchback market, CEO Jean-Philippe Imparato has suggested. 

The Italian brand left it in 2020, axing the Giulietta after 10 years on sale. The Alfa Romeo Tonale crossover was said to serve as its indirect replacement, but Imparato has refused to rule out building a more closely related new model, despite Alfa’s requirements within the Stellantis group to return premium-level profit margins. 

“I’m not sure that we don’t make money, even on a hatchback,” Imparato told Autocar. The Giulietta was a success for Alfa, selling 78,911 units across Europe in its best year, before newer rivals eclipsed it in handling, technology and packaging terms. 

The news comes after the Italian marque hinted that it could stretch into the lucrative luxury electric MPV market too.

If Alfa were to build a new hatchback, the possible Giulietta replacement would most likely sit on the new STLA Medium platform. This way it could take advantage of the economies of scale offered by the 14-brand Stellantis group. 

Up to two million cars can be built on the platform every year, Stellantis has said. The platform was designed principally for electric car drivetrains but with the possibility to add combustion engines. Cars coming to the platform look set to include the next Alfa Romeo Giulia and the upcoming Peugeot 3008.

EVs based on it can drive up to 435 miles on a single charge from a 98kWh battery, with maximum power pegged at 382bhp for now. STLA Medium is natively front-driven, but four-wheel drive is possible through a motor on each axle. 

Despite the platform allowing for combustion power, a new petrol-engined hatchback is unlikely, given that Alfa has said it will be an electric-only brand from 2027.


Read our review

Car review

The Alfa Romeo Giulietta has its flaws, but its dynamic capabilities and stylish looks are enough to keep it in contention

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jermainiac007 22 November 2023

Nice to see ther might be a new Giulietta but if just electric then just don't bother, might as well can the Alfa brand and stop them becoming a soulless shell of what they once were.

d79m 24 October 2023
Im not sure why people have a problem with alfas new platforms? The old cars never sold well because all their small cars were terrible to drive because they were on decades old platforms. They toque steer and steering stakes on any with a half decent engine was horrible. The ability to use brand new technologies will save Alfa. They have good new platforms and engines for a new Giulietta and even a new Mito which has still got to be one of the prettiest small cars around but sadly they were just rubbish. A new Mito one new platforms with electric option would be a very good Mini rival and one of the only three door cars.
LP in Brighton 24 October 2023

There's only a few enthusiasts that can remember what great cars Alfa Romeo used to make - and for various reasons we are not buying new ones. Brand loyalty no longer exists and we have moved on...

Anton motorhead 24 October 2023
Well, I consider myself loyal to the brand and would love to have a Giulia, which is the last genuine Alfa in my mind. I have also promoted the idea, that Alfa should reintroduce the Giulietta instead of more SUVs. With the various Stellantis platforms it should be easy to rebadge a Pug or a Citroën and with a slight twist to the design make an Alfa out of it - but at a premium profit adjusted price count me out. I don't relate to the brand anymore as the situation is now and an overpriced Giulietta is certainly not interesting. Then I will move on... a bit sad, but la dolce vita is over.