Alfa Romeo will finally enter the lucrative SUV market late next year with a model that will be crucial to the future success of the brand under Fiat ownership.
Codenamed C-SUV and previewed here in Autocar’s artist’s rendering, the new SUV will take on the likes of the BMW X3 and the Audi Q5.
Its arrival can’t come soon enough for Alfa Romeo, which Fiat has conceded to investors needs “significant additional work” if it is to be repositioned as a volume manufacturer to rival Audi and BMW in Europe and, in time, North America.
With the niche GT, Brera and Spider models now discontinued, Alfa sells just four models in Europe: the Mito and Giulietta, plus the ageing 159 saloon and estate.
The two 159 models will be replaced by the new Giulia range in the first quarter of 2013, and a new five-door Mito will follow in the same year, as will the flagship 4C sports car. A year later the Giulietta will get a facelift before the new range is completed with a large Jeep Grand Cherokee-based SUV.
Fiat first revealed its plans for Alfa Romeo after its merger with Chrysler last year. By 2014 Fiat expects Alfa Romeo to be selling 500,000 units per year, a drastic increase from the 112,000 it sold in 2010. By comparison, Audi sold 125,700 units in March 2011 alone.
The C-SUV will be the first new Alfa Romeo since last year’s Giulietta. It is currently scheduled to go into production at Fiat’s Mirafiori plant in Turin in late 2012 alongside its sister car, a new Jeep that will replace both the Compass and Patriot compact SUVs.