The all-electric car is due to go on sale in China late next year
This Byton Concept previewed the new Chinese firm's "almost production-ready" SUV
Its dashboard is dominated by a huge Shared Experience Display
It has been designed to compete with premium SUV offerings
Byton is headed up by a former boss of BMW's I division
The three-panel display is customisable; facial recognition cameras recognise users and change to their settings
Driver Tablet controller is integrated into steering wheel
Modular lithium-ion batteries are an integral part of chassis and are claimed to offer a range of up to 323 miles
Shared Experience Display in front, while users in back get individual screens
The rear of the Byton Concept
Concept is available with twin electric motors that drive both axles
The rear of the Byton Concept
The front of the Byton concept
There are no locks or door handles: instead, facial recognition cameras will only unlock car to authorised users
If your face doesn't fit, the Byton won't let you in
Byton SUV is due to go into production in 2019
Byton is planning to follow its SUV with a saloon and MPV, which will be built on the same platform
The Concept was unveiled at CES in Las Vegas
The Concept shown at the event in Milan was described as being “85% there” by company boss Carsten Breitfeld. Minor modifications are likely needed to meet legal requirements, although Breitfeld described the touchscreen-dominated interior as being “series production ready”.
The first prototype version of the SUV was completed at Byton’s factory in Nanjing, China last week. A small batch is being built now for crash tests, with the first development prototypes due to be completed around the middle of the year.
The Byton Concept shown in Italy builds on the version that was revealed at CES earlier this year. The firm says the focus of the machine is on allowing drivers to ‘enhance’ the time they spend in the car, rather than on-road performance.
The all-electric car is due to go on sale in China late next year, before arriving in Europe and the USA in 2020 as the firm's first model. It will feature a range of up to 323 miles, and be available in two powertrain configurations, including a twin-motor four-wheel-drive system with 469bhp. Prices are expected to start from around £32,000.
A saloon, which will be previewed in a concept this June, and MPV are due to follow and use the same platform.
The new China-based company, has development offices in the USA and Germany, and its senior management team includes several experienced car industry executives.
The firm is headed by Carsten Breitfeld, who joined from BMW’s i division along with designer Benoit Jacob. The firm has also recently made other high profile appointments, including new head of vehicle engineering David Twohig, who has moved across from Alpine. The firm’s marketing chief, Henrik Wenders, has also joined Byton from BMW’s i division.
While the addition of Twohig, whose new A110 has won much praise for its handling dynamics, suggests the importance of ensuring driving performance, Byton says the main focus of the brand will be on ‘the coming era of truly shared, smart mobility and autonomous driving.’
The SUV will feature a high level of driver assistance systems, along with features such as biometric recognition and a large infotainment display that works in conjunction with a ‘Byton Life’ cloud-sharing platform.
As with other new start-ups, such as the Geely-owned Lynk&Co, Byton will forego traditional dealerships in favour of a focus on online and a series of ‘brand stores’ that will be set up with partners.
Byton showcased the concept for its brand stores at the event in Milan, and says they will offer ‘added benefits’ to traditional dealerships by allowing customers to ‘immerse themselves in a range of topics where Byton is at home’, including digital products and services. The first brand store will open in Shanghai at the end of this year.
Byton's SUV will come with driverless car technology provided by industry expert Aurora. Aurora is headed by Google's former autonomous driving boss, Chris Urmson, and several pioneers of the autonomous car industry. Its technology enables Level 4 autonomy, meaning it will be able to drive itself without any human input.
Byton said its SUV will feature driver assistance systems based around Aurora's suite of hardware, including cameras, ultrasonic sensors, radar and laser scanners. It has been designed so that components can be upgraded as technology develops. The vehicle architecture is designed for 5G mobile data connection, with speeds of up to 10GB per second.
The Byton will be available in two powertrain configurations, with either a single 268bhp electric motor driving the rear axle that produces 295lb ft of torque, or a four-wheel-drive version with motors driving each axle. The two motors in the four-wheel-drive version combine for 469bhp and 524lb ft of torque.
Power will be stored in modular lithium-ion batteries that form part of the vehicle chassis. While Byton hasn’t revealed the capacity of the batteries, it says the car will have a range of 248 miles, increasing to 323 miles with an upgraded battery pack.
The Concept is 4850mm long, 1940mm wide and 1650mm high, and runs on 22in wheels. At the front of the car, slim LED headlights top what Byton refers to as a ‘smart surface’.
In place of door handles, the Concept features facial recognition cameras that check biometric data and will only unlock the door to authorised users.
The interior is dominated by a 1250mm by 250mm ‘Shared Experience Display’ that fills the dashboard. It is comprised of three panels, which can be customised. It is also used to show images from three rear-facing cameras: two take the place of the wing mirrors, with a third mounted in the car’s rear. The brightness and background colour of the display adjusts automatically to suit lighting conditions.
The Shard Experience Display features gesture and voice control and can be operated by a smartphone app. There are two displays for passengers in the rear, with the same control methods.
The main driver information, including navigation systems, is displayed in a touch-controlled 8in Driver Tablet integrated into the steering wheel. The edges of the display feature buttons for the drive selectors, indicators and infotainment volume.
Each seat features a facial recognition camera that will identify the user and allow personalised settings to be transferred to any seat. The front seats can swivel by 12 degrees.