Currently reading: Mini electric racing series under consideration
Mini is evaluating how motorsport can play a role in its electric future, and could expand Mini Challenge series

Mini is evaluating a future electric motorsport programme – but will only consider one that highlights the key traits of the brand.

The British marque has now rebadged its classic three-door hatch as the Mini Cooper, in recognition of John Cooper’s performance models that achieved a string of motorsport successes in the 1960s, including victory on the Monte Carlo Rally.

While Mini did back a World Rally Championship programme in 2011, its motorsport focus in recent years has been limited to the one-make Mini Challenge. 

Asked about future plans at the Munich motor show, Mini boss Stefanie Wurst said: “We don’t have the big budgets so we have to be inventive. It’s about looking at which kind of platforms can we credibly participate in to emphasise the go-kart feeling and the electric future of the brand.

“There are two options. Either we say the Mini Challenge is a format we have to expand to new markets in the future, or we participate in one of the new electric platforms. This is the choice we have to make.

"What kind of engagement is the right one for us? If it’s one that we own [the Mini Challenge] then we would have to export it more: we have it in the UK and Japan, but big markets like China are lacking. I would like to have a more unified strategy.”



Read our review

Car review

Mini’s new electric hatchback won’t break records on range or usability but has plenty of brand-typical zip and driver appeal. Isn’t bad value relative to other EVs, either

James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport,, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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