19 October 2004

This month marks the first anniversary of Autocar's campaign to change the government's approach to road safety; it's been 12 months since, in tandem with the RAC Foundation, we launched Talking Sense on Speed. Now our efforts are bearing fruit, and you can find out exactly how by reading our road safety campaign update, in this week's magazine.

'On top of the constant stream of support from Autocar readers, the campaign has attracted the wider media's attention,' writes Paul Barker. 'This gave rise to a press coverage reach of 34m people, radio coverage reaching 690m and TV coverage for 200m through the 250 interviews conducted, according to evaluation specialists Media Measurement.'

'The Government is now heading towards the conclusion of its consultation into establishing a nationwide standard for speed-awareness courses,' he continues 'and Transport Secretary Alistair Darling has publicly backed the idea.'

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