Production to be ramped up despite falling demand
29 March 2010

Toyota Prius production is to be ramped up, with Toyota building a third factory in Japan despite falling sales caused by the recent global recalls.

Demand in Japan has outstripped supply since the car was launched ­– the car is built at two factories and waiting lists were at six months ­– and while Toyota will have to cut production by about 10 per cent this month, it predicts demand will rise again.

The main drop-off has been in the US, where Prius sales are reported to have fallen 40 per cent. In the UK in February more Prius's were sold than ever before, while it has been the best-selling car in Japan for the past nine months.

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Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

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Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

Find an Autocar car review

Driven this week